Job Title: Paid Media Executive
Discipline: Paid Media (Paid Search, Paid Social, Shopping, Display & Retargeting)
Reports to: Marketing Manager
Department Head: Marketing Director
Location: [Office / Hybrid / Remote]
About the Role
We’re looking for a proactive and ambitious Paid Media Executive to join our in-house team and help drive performance and growth across search, social, shopping, and display channels.
This is a hands-on role for someone who enjoys getting stuck in, testing new ideas, and learning quickly. You’ll play a key role in supporting customer acquisition and revenue growth, while developing your skills across a broad range of paid media channels.
You’ll work closely with the wider marketing and e-commerce teams, contributing ideas, optimising campaigns, and helping turn data into actionable insight. You’ll have the autonomy to run campaigns end-to-end, with the support of a collaborative team to help you succeed.
Key Responsibilities
Strategy & Performance
* Day-to-day management of paid media campaigns across Search, Shopping, Paid Social, and Display
* Monitor performance and make regular optimisations to improve efficiency and results
* End-to-end implementation: campaign setup, optimisation, tracking, reporting, and insight
* Continuously test and evolve tactics across platforms, audiences, creatives, and formats
* Support budget pacing and performance forecasting
* Ensure paid media activity aligns with wider brand, trading, and promotional objectives
Platforms & Channels
* Manage all paid activity across platforms including Google (Search, Shopping & Performance Max), YouTube, Microsoft (Bing), Meta (Facebook & Instagram), Criteo, Pinterest, and emerging platforms.
* Manage and optimise product feeds and shopping strategies in collaboration with merchandising and e-commerce teams
* Maintain strong working knowledge of platform automation, bidding strategies, and industry best practice
* Use 3rd-party tools and technology to drive efficiency and insight
Collaboration & Stakeholder Management
* Work with stakeholders across the wider team
* Translate performance data into clear, commercial insights for non-specialist audiences
* Build strong relationships with external partners and suppliers
Skills & Capabilities
* Strong practical expertise in Paid Search and Paid Social platforms
* Commercially driven with a clear understanding of performance metrics and margin
* Comfortable managing budgets and optimising for performance
* Analytical, with strong numerical and data interpretation skills
* Excellent organisational skills with the ability to manage multiple priorities
* Strong written, verbal, and presentation skills
* High attention to detail with a proactive, solution-focused mindset
Experience & Knowledge
Essential
* Proven experience (3years +) managing Paid Search & Shopping and Paid Social campaigns
* In-depth understanding of paid media implementation and optimisation
* Strong experience with Google Analytics (GA4 preferred)
* Feed management and shopping experience
* Curious, proactive and eager to learn
* Organised and able to manage multiple tasks
Desirable
* Experience in fashion, menswear, or e-commerce
* Experience working with creative teams on ad assets
* Experience working closely with CRO and Analytics teams
* Excel / reporting skills (Looker Studio a plus)
What You’ll Get
* A key role in shaping the growth of a distinctive and growing menswear brand
* Ownership of paid media performance — no endless agency handovers
* Collaborative, low-ego marketing team with real commercial impact
* Competitive salary + benefits
* Staff discount
* Hybrid / flexible working options
Salary
* £30,000 to £40,000 depending on experience