Criterion Capital is
currently in search of a Marketing and PR Executive to devise marketing
strategies and manage public relations activities across all platforms.
Key Responsibilities:
* Develop
and implement comprehensive marketing plans and campaigns to meet business
objectives and help boost brand awareness.
* Create
engaging content for various marketing channels like social media, emails,
and websites.
* Conducts
regular reviews of social media content in collaboration with external
agencies.
* Manage
PR campaigns to get more coverage and improve brand reputation.
* Build
relationships with journalists, bloggers, and influencers to secure media
coverage.
* Analyse
marketing and PR results to make informed decisions.
* Collaborate
with different teams to align marketing and PR strategies with business
goals.
* Lead
the development and execution of events, trade shows, and other
promotional activities.
* Ensures
timely updates of content on LinkedIn, Glassdoor, TripAdvisor, and Meta
Search platforms.
Requirements:
* Bachelor’s
degree in marketing, public relations, or communications.
* Minimum
5 years’ experience working in marketing and PR roles, with a track record
of successful campaigns and initiatives.
* Strong
written and verbal communication skills, with the ability to create
compelling content.
* Proficiency
in digital marketing tools and platforms, including social media
management tools, email marketing software, and analytics tools.
* Creative
thinking and problem-solving skills, with a proactive and results-driven
mindset.
* This
position is entirely office-based.
If you're passionate about
driving innovation in a fast-paced environment, we'd be excited to hear from
you about your next role.