Job Description
We’re looking for a proactive, data-driven Marketing Senior Manager who enjoys developing juniors and has a real passion for CTV and programmatic advertising. This role is a unique opportunity to join a team who have developed in-house capabilities across different ad platforms to help millions discover our app and web products and save money using Wise! The challenge is big and the learning curve is steep, but you’ll be well supported by a friendly, growing, resilient team.
This position is based in London (with at least 3 days per week in office).
So what’s the role?
This is an all-round, hands-on performance marketing role — you’ll be leading, scaling, and executing on direct response campaigns, using your strategic, coaching, analytical and creative skills to efficiently optimise activity, lead your people and help the team drive growth globally.
* Helping to lead and develop junior members of the team
* Working on CTV and programmatic activity across platforms and regions
* Evaluating creative performance and working with our Creative team to produce best-in-class assets to get the Wise story out there
* Ensuring testing processes are regularly being done (lift testing, creative, landing page, multi-cell, ad copy and more).
* Deeply understands attribution and relevant metrics to predict risks and fix infrastructure issues
* Making full use of automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
* Working closely with analysts and marketing platform engineers to spot issues with data as well as opportunities to improve campaign performance
* Driving cross-functional initiatives that impact the broader Wise mission and economics
Qualifications
You’ll love this role if you…
* Have experience leading a junior team and running large, successful direct response programmatic campaigns for a fast-growing business or agency, ideally across multiple markets and languages.
* You are able to make autonomous decisions - You’ll have the autonomy to use what you know and learn to prioritise, take decisive actions and execute freely with the goal of improving performance
* Have experience working with an MMM as part of your attribution framework
* Are a team player with strong communication skills to help lead and drive others to become better at what they do
* Have a strong analytical mindset. This means being very comfortable and confident in gathering actionable insights from data and explaining them clearly.
* You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs.
* Have experience running programmatic mobile, display and/or video ads on a DSP
* Are proactive and able to prioritise projects on impact, with a low level of supervision.
Additional skills we would value:
* Experience with Looker, Lightdash, Tableau or a similar data visualisation tool
* Experience running programmatic activity in-house or for a client running direct response campaigns with a bottom-funnel goal
* Experience utilising AI tools to create actionable efficiencie
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs .
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