As the Social Media Specialist, you will implement social media communications for our marketing strategy. You will manage and support brand‑led and home‑specific social media channels, including planning a wide range of advertising campaigns and creating social media post templates for our care homes to use on their pages. This also includes managing admin rights for home‑specific pages. Your focus will be on enhancing Barchester’s presence online through the brand’s social media platforms through organic and paid activity, with the ultimate aim of driving the reputation of the home to our target market and generating enquiries through our social advertising campaigns. You will collaborate with the Head of Digital Marketing and our social media agency to boost social media engagement and meet commercial goals. This is a fantastic opportunity to work on a wide range of online marketing campaigns and initiatives as part of a fast‑paced team.
Hybrid working, working from home whilst visiting our offices once a week located in Finsbury Square, London. Will also include frequent visits to our care homes and hospitals across the UK, flexibility and a willingness to travel is important.
Responsibilities
* Write social media templates for our care home admins to use on their pages, including community engagement templates and brand‑led templates that showcase our USPs and offers.
* Write and schedule weekly posts through our social media management tools.
* Produce weekly social media round‑ups and monthly social media reports.
* Work in conjunction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest.
* Utilise data from our CRM to better target our potential customers through social advertising.
* Liaise with our Customer Service Manager and PR team as required to support any social or PR issues to protect our reputation.
* Assist with ad‑hoc digital projects, campaigns, initiatives, or events.
About you
* You have proven marketing experience and have managed brand profiles within social media, including social advertising.
* You have excellent written communication skills and have used Brandwatch (or similar) and social media monitoring tools.
* You have experience of utilising data from CRM platforms to improve the targeting of social media campaigns.
* You possess strong attention to detail and a can‑do approach, and can work on and deliver multiple different projects simultaneously.
* You are proactive, have interpersonal skills to work well as part of a team.
* A degree is an advantage but not essential.
Rewards package
As well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development. You’ll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment.
If you’d like to use your marketing, writing and communications skills in an organisation that provides the quality care you’d expect for your loved ones, this is an empowering and rewarding place to be.
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