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Our client is currently seeking a Senior Social Media Marketing Manager
Flexible hybrid in Greater Boston location(s) for content creation, promotions, events, and marketing strategy meetings at the company's hub.
Qualifications
* This role is perfect for someone with a digital agency and/or in house marketing background who thrives in a fast-paced environment.
* This person should be able to generate campaign status reports for executives that showcase campaign performance.
* Bachelor's degree in marketing, or a related field
* 3-10 plus years of experience in B2C digital marketing, preferably in the aesthetics, health, or wellness industry (open to Mid-Senior Level Talent)
Specific Responsibilities
- Content Creation
• Create beautiful imagery we can use across our digital platforms.
• Compile engaging videos for all phases of the customer lifecycle.
• Compile written content, infographics, polls, and other information to drive online conversations and conversions.
-Social Media Management
• Plan, manage, and execute organic social on Facebook, Instagram, YouTube and TikTok.
• Engage with followers, respond to inquiries, and foster relationships with the online community.
• Monitor social media trends and adjust strategies accordingly to maximize engagement.
• * Generate insights and new ideas to increase our social followers and engagement.
• Analyze performance metrics and generate reports to assess the effectiveness of social media campaigns.
-Local Marketing Campaigns
• Assist with developing hyper-local campaigns utilizing a multi-channel approach to support both online and offline brand awareness and lead generation.
• Assist with promotional efforts like referral programs, loyalty incentives, in-clinic specials, and business referrals.
• Track the ROI of seasonal or local campaigns and adjust strategies based on performance data.
-Additional Marketing Activities
• Work with internal and external resources to create compelling content tailored to the local audience.
• Assist with selecting and managing influencers.
• Assist with initiatives across all PESO channels and the full customer lifecycle.
• Work with the CMO on developing awareness and lead generation plans and procedures that can be adapted locally to existing and new clinic locations.
• Prepare reports and surface insights to help guide successful marketing initiatives.
• Other duties as assigned
Specific Requirements
• Bachelor's degree in marketing, or a related field
• 3-10 plus years of experience in B2C digital marketing, preferably in the aesthetics, health, or wellness industry (open to Mid-Senior Level Talent)
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns.
• Social experience on Meta including both Facebook and Instagram
• Creative thinker with a data-driven approach to marketing
• Creative mindset with a passion for storytelling through visual content.
• Intimate knowledge of the Meta platform
• Experience with social media scheduling software – Later or similar
• Experience running digital campaigns and preparing campaign performance reports
• Strong relationship management skills with the ability to build rapport with diverse audiences.
• Excellent proofreading abilities with a keen eye for detail. with modern MarTech tools
• Expertise with video and image editing software, caption creation, intros/outros
• Experience presenting campaign planning and review decks a plus
• Proficiency in Adobe Creative Suite, particularly Photoshop and Premiere Pro for graphic design and video editing tasks, a plus.
• Experience with HubSpot CRM a big plus
• Experience with influencer marketing a big plus
• Expertise with HubSpot a big plus
• Experience utilizing GA4 for analytics and reporting purposes a plus
• Strong organizational skills and the ability to manage multiple projects simultaneously.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising, Marketing, and Art/Creative
* Industries
Wellness and Fitness Services, Medical Practices, and Retail
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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