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Head of content

Manchester
Travel Counsellors
Head of content
Posted: 14 June
Offer description

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Helping to source dedicated professionals for the Best Place to Work in Travel!

About Us

At Travel Counsellors, our customers, communities, and colleagues are at the heart of everything we do. For over 30 years, we've empowered 2,100+ independent travel agents worldwide, helping them build successful businesses while providing deeply personal, human connections with their customers. Supported by a talented team of over 400 people in our Support Offices, we create unique travel experiences that keep customers coming back. Named the Best Place to Work in Travel (2022) and ranked in the Sunday Times Best Places to Work (2023 & 2024), we’re expanding rapidly and looking for exceptional individuals to join our Head Office team.

Join Our Team as Head of Content at Travel Counsellors!

Are you a visionary leader with a passion for storytelling and a knack for SEO? Travel Counsellors is looking for a dynamic Head of Content to lead the transformation of our content strategy and brand storytelling. This is your chance to shape how we communicate the unique value of Travel Counsellors, emphasizing the expertise, care, and personal impact our Travel Counsellors bring to every trip.

What You'll Do:

* Develop and execute a content strategy that enhances brand positioning, advocacy, and recruitment.
* Manage our design team to ensure all content aligns with our brand identity and delivers against key objectives.
* Lead the strategic planning and execution of high-impact campaigns across written, video, and visual content formats.
* Overhaul our SEO strategy to drive organic growth, discoverability, and engagement.
* Leverage AI-driven tools to streamline content production and enhance efficiency.

What We're Looking For:

* Proven track record in leading content strategy within a high-growth brand, preferably in premium travel.
* Significant experience in SEO-driven content marketing and brand storytelling.
* Strong background in multi-format content production (written, visual, video).
* Experience managing and growing content and creative teams.
* Expertise in using AI-powered content tools to improve efficiency and scale production.

Why Travel Counsellors?

* Shape the future of our content function and play a key role in our growth.
* Work in a collaborative environment with a focus on innovation and continuous improvement.
* Make a real impact by showcasing how Travel Counsellors create unforgettable trips.
* Competitive salary + annual bonus
* Flexible hybrid working
* 25 days holiday (increasing to 28 after 5 years)
* Enhanced Maternity/Paternity pay
* 1 paid charity day
* Company events and incentives
* 3x salary death in service benefit
* Private Medical Insurance or Healthcare Cash Plan
* Free breakfast and beverages

Inclusive Recruitment Statement

Travel Counsellors is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate based on race, gender, disability, or any protected characteristic. We provide accommodations for individuals with disabilities throughout the hiring process. We believe diverse perspectives strengthen our team and encourage all to apply.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Travel Arrangements

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