AXA Global Healthcare's digital presence is growing and is pivotal to achieving the business' transformation strategy. As Website Strategy Manager you'll own and lead the ongoing development and optimisation of AXA Global Healthcare's website to drive the growth of our business while also ensuring we deliver the best possible experience to all users. At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work part of your week away from home, at our Tunbridge Wells office. What you'll be doing: Manage the maintenance and development of the portfolio of websites under the business's ownership, including content management and implementation of campaigns, whilst collaborating with the marketing managers and their teams to optimise all digital activity to reach relevant global audiences Lead the technical SEO activity, in close partnership with the digital marketing agency. Oversee and ensure the timely implementation of a schedule of SEO optimisations on the website to boost and maintain strong SEO performance Oversee the end to end User experience of customers on the website, lead continuous UX optimisation and improvements, including UX is optimized and accessible for customers Support with sprint planning for the dedicated development team and backlog management to ensure plans are in line with support key business priorities Manage and contribute to cross-business strategic projects and transformation initiatives. Ensure customer requirements and UX are always considered whilst ensuring consistency of customer experience and use of best practice in digital developments Lead the CMS migration from CMS 11 to CMS 12 this year with Optimizely Report on web activity, ensuring it complies with both AXA and AGH guidelines, and provide regular performance reporting mapping out the user journey on the website Work with external digital and/or creative agencies to create new functionality for the website to improve the UX Manage the roadmap of tools and systems to constantly improve and optimise the performance of the website activity Ensure knowledge of digital best practice and web design innovation is kept up to date, and utilise this knowledge in developments Develop and manage direct reports in keeping with AXA's Performance Management and people development guidelines Scope will include website in English and in French Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate to apply. Your Profile We know that some candidates may be discouraged from applying if they don't meet every requirement. If you're excited by this job and the prospect of working at AXA but you're not sure you tick every box, we'd still encourage you to apply. What we're looking for: Extensive experience in owning, maintaining and developing a content management system A passion for improving the customer experience for all users Strong UX experience with proven track record in optimising and improving web customer journeys Strong expertise in SEO best practices Previous experience of using a content management system (Episerver experience a plus) Experience implementing a variety of web analytics tools, in line with a website strategy Highly analytical with proven experience in using behavioural data to improve the website experience Experienced in managing a team of both content editors and backend developers Well organised and ability to work on multiple tasks at a time Adaptable and collaborative Knowledge of French language would be highly desirable As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom. About AXA With a presence in over 60 countries, and 165,000 employees serving the needs of 107 million customers, AXA is big. But never too big to care for every single person who works here. So when you join us, we promise to put our collective might behind you and your career. You'll work in an open and supportive environment where you'll be developed, challenged and encouraged to move around to achieve even bigger and better things - nationally and internationally. You'll learn directly from senior leaders, from the best in our business. And you'll enjoy real responsibility, really early on. Every large company today talks about supporting diversity and inclusion. But at AXA, these values form an integral part of everything we do. For us, it's about bringing together the best talent, helping people to realise their full potential by being 100% themselves at work and delivering outstanding service to everyone - regardless of difference. About the Entity Proud to be part of the AXA Group, AXA - Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical checkup to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East. What We Offer At AXA - Global Healthcare, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive: Competitive annual salary of up to £45,000 dependent on experience Annual company & performance-based bonus Contributory pension scheme (up to 12% employer contributions) Life Assurance (up to 10 x annual salary) 28 days annual leave plus Bank Holidays Opportunity to buy up to 5 extra days leave or sell up to 5 days leave AXA employee discounts Gym benefits To apply, click on the 'apply for this job' button, you'll then need to log in or create a profile to submit your CV. We're proud to be an Equal Opportunities Employer and don't discriminate against employees or potential employees based on protected characteristics. If you have a long-term health condition or disability and require reasonable adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to ruth.tennantaxa-uk.co.uk. LI-Hybrid