Digital Marketing Lead
Brighton & Hove Salary: £40,000–£45,000 + up to 15% bonus
4 days office-based, 1 day from home
Talent Hub is leading the search for a passionate and ambitious Digital Marketing Lead on behalf of a thriving outdoor sports brand based in Brighton & Hove.
If you’re a data-focused, digital marketer with hands‑on paid media expertise and broader digital campaign experience, ready to drive digital growth, this could be your next adventure!
As Digital Marketing Lead, you’ll take charge of digital campaign execution, focusing on paid media, digital analytics, email marketing, content creation, paid social, and website projects. You’ll work closely with their experienced Marketing Manager and coach a talented team of marketers to deliver outstanding results.
Key Responsibilities for this Digital Marketing Lead include:
* Work collaboratively with the Marketing Manager to craft and execute the digital marketing strategy for 2 major brands
* Lead and execute paid media and Paid Social campaigns, optimise and analyse them. Maximise ROI
* Oversee digital analytics, reporting on KPIs and campaign effectiveness for marketing
* Drive email marketing, A/B testing and email campaign improvement
* Write, edit and update content across their website, leading the marketing team on projects
* Lead social media and website projects, ensuring engaging user experiences
* Coach and support the marketing team’s growth and performance
What You Will Need for this Digital Lead Role:
* Proven expertise in paid media (Google Ads, Meta Ads, and knowledge of display/programmatic)
* Digital analytics skills for campaign reporting and performance measurement
* Strong experience in email marketing, content creation, and social media
* Experience managing website content and supporting web projects
* Experience in delivering partner digital campaign activity
* Demonstrated ability to coach and develop a team of marketers
* Proven success in a senior digital marketing executive/manager, digital performance or eComms role
* Background in either sports, adventure or travel marketing or an avid interest in these areas
* Budget management skills and the ability to optimise ROI
* Excellent writing skills and attention to detail
* Experience using these tools or similar: Adobe Creative Cloud (Photoshop, InDesign, Lightroom and Premiere Pro), Excel, Mailchimp, Semrush, Google Ads, Meta Ads, GA4, Looker Studio, Google Search Console and Hotjar
Ready to own the digital journey for an award-winning outdoor activity brand? Thrive on booking your own adventure holidays and desire to travel in your next role, as well as deliver thoughtful and impactful digital campaigns, looking at the Why and How!
Talent Hub would love to hear from you.
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