The Cluster Social Media Executive will be responsible for managing and growing the social media presence of Chelsea Harbour and Baileys hotels, including associated F&B outlets. This role will deliver engaging, on-brand content across platforms, execute campaigns, and lead community engagement efforts to support brand visibility, guest engagement, and business objectives.
Key Responsibilities
Social Media Management
•Oversee daily operations of Instagram, Facebook, and TikTok accounts for the Hotels.
•Develop and manage monthly content calendars in line with marketing campaigns and hotel activities.
•Ensure consistent brand voice, visual standards, and storytelling across all channels.
Content Creation & Publishing
•Capture, edit, and publish high-quality short-form video and photography on-site.
•Write captions and create graphics using tools such as Canva to support organic and paid campaigns.
•Provide live event coverage on social platforms where relevant.
Community Engagement
•Monitor social media inboxes, comments, and tags; respond in a timely and professional manner.
•Act as the digital voice of the hotels, maintaining a strong brand tone and hospitality-first approach.
Campaign Support & Collaboration
•Support marketing initiatives including F&B promotions, room offers, events, and recruitment campaigns.
•Liaise with in-house and freelance creative teams, on-property departments, and third-party partners.
Influencer & Partnership Coordination
•Identify, coordinate, and evaluate collaborations with influencers and content creators, in alignment with brand goals.
Reporting & Analytics
•Track social media metrics weekly and monthly (reach, engagement, growth, CTR, etc.).
•Produce reports with insights and recommendations for continuous improvement.
Trend & Competitor Monitoring
•Stay up to date with social media trends, algorithm updates, and competitor activity.
•Apply relevant trends to strengthen content relevance and increase organic visibility.
Qualifications and Experience
Essential:
•Minimum 1 year experience in a social media or digital marketing role.
•Proficient in managing Instagram, Facebook, and TikTok.
•Strong content creation skills - especially short-form video and mobile-first storytelling.
•Proficient in Canva and scheduling tools (e.g. Later, Hootsuite, Meta Business Suite).
•Excellent written English and copywriting skills.
Desirable:
•Experience in hospitality, lifestyle, or F&B-related brands.
•Basic photo/video editing software experience (e.g. CapCut, InShot, Adobe Express).
•Familiarity with paid social advertising and reporting tools.
Key Competencies
•Creative thinking and attention to detail
•Organisational and time management skills
•Strong communication and interpersonal abilities
•Brand awareness and visual consistency
•Initiative and responsiveness to trends and feedback
•Collaborative approach to working across departments and brands
Role Requirements
•Flexible to work at both locations weekly
•Occasional evening or weekend coverage during key events
•Use of personal mobile device for content capture may be required
In return we offer: Social Events, Wellbeing and Team Activities
Training and development
Pension Salary Sacrifice Scheme
Career development and salary reviews
Interest-free Season Ticket Loan Scheme
1 Volunteer Days per year (fully paid and in addition to your annual leave)
Complimentary meals prepared for you by our chefs
Length of Service related holiday scheme
My Millennium discount perks
Discount on Accommodation worldwide and 50% Food and Beverage Outlets
Life Assurance
Recommend a Friend Scheme
At Millennium Hotels & Resorts, we believe our strength lies in our differences. We foster a culture of inclusion where everyone feels welcome, valued, and empowered to reach their full potential. We are proud to be an equal opportunity employer".
About the Group
Millennium Hotels and Resorts owns and operates a portfolio of over 120+ hotels worldwide. Properties under the group are placed into collections: Leng's Collection, M Social Collection, Millennium Collection, Copthorne Collection and The Biltmore. Each collection has its own distinct personality, character and clearly defined hotel brands within it; tailored to suit different types of guests.
About The Chelsea Harbour Hotel
The Chelsea Harbour Hotel is a luxury 5-star all suite hotel set in the exclusive Chelsea Harbour Marina and within walking distance from the legendary King's Road. All of the hotel's luxury suites are spacious and elegantly furnished, with four spectacular penthouse suites which offer some of the best panoramic views across London from their spacious roof terraces. Leisure facilities at the hotel include the Spa, with a 17 metre indoor swimming pool, state of the art fitness centre, sauna, steam room, six treatment rooms and hair salon.
About the The Bailey's Hotel London
The Bailey's Hotel London is located in the heart of London's fashionable South Kensington and on the doorstep of Gloucester Road underground station. The iconic Victorian townhouse offers guests a unique combination of traditional British charm and contemporary style, as well as a fascinating history and legendary hospitality.
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