Our client is a leading international brand with a strong presence across multiple global markets. Known for delivering exceptional customer experiences and ambitious growth, they continue to invest heavily in their marketing capabilities to drive student acquisition and strengthen their position as a market leader.
An exciting opportunity has arisen for an experienced Paid Social Lead to join a fast paced and commercially driven marketing team. This role will take ownership of paid social strategy and performance across key international markets, helping to drive high quality customer acquisition through data led campaigns. Working closely with acquisition, creative and analytics teams, you will play a pivotal role in delivering marketing activity that supports ambitious occupancy and growth targets.
What You'll Be Doing
- Own and deliver the paid social strategy across multiple international markets, ensuring activity supports commercial objectives and acquisition targets
- Plan, launch and optimise campaigns across platforms including Meta, TikTok and other relevant paid social channels
- Partner with creative teams to develop, test and refine campaign assets that improve engagement, lead generation and conversion performance
- Manage campaign budgets, monitor performance metrics and implement ongoing optimisations to maximise return on investment
- Produce regular performance reporting, sharing insights, recommendations and opportunities for future growth
What We're Looking For
- Proven experience managing paid social campaigns at scale with a strong track record of delivering measurable acquisition results
- Hands on expertise across platforms such as Meta and TikTok, with a strong understanding of audience targeting, campaign setup and optimisation
- Strong analytical skills with the ability to interpret data, identify trends and make informed performance recommendations
- Experience managing budgets and balancing commercial objectives with marketing performance metrics
- A collaborative and proactive approach, with the ability to work effectively across acquisition, creative and analytics teams
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
