Bradford Birth to 19 operates from St Edmund’s Nursery School, one of England’s premier providers of Early Education, and professional training for the education sector workforce. Everything we do is about making a difference to children and young people, so that all of them can make the best of their potential.
Recognized for excellence for over a decade, Birth to 19's Institute for the Early Years collaborates extensively with schools and settings, the Department for Education, and Local and Combined Authorities. The organization also runs the innovative "50 Things to Do Before You’re Five" initiative across The British Isles, offering affordable, screen‑free activities for families to support early development and enrich learning experiences. It is designated at the Department for Education's Early Years Stronger Practice Hub for West and South Yorkshire, supporting 1500 early years practitioners to be more confident and skilled in their role.
Birth to 19 Education and Training provides well‑respected initial teacher training and apprenticeship training programmes for well over a hundred people a year. Judged to be very high quality by Ofsted, our offer delivers effective and impactful programmes at scale.
Role Description
This full or part time hybrid role, based in Bradford with opportunities to work remotely, focuses on leading digital experiences and growth initiatives for the organization. Initially, this post is offered on a 12 month contract.
The Digital Experience and Growth Lead will oversee the development and implementation of digital strategies, create and execute digital marketing campaigns, manage projects, analyse data to inform decision‑making, and work collaboratively with stakeholders to enhance the organization's online presence and engagement. The role involves strategic planning, effective communication, and end‑to‑end project delivery to support the organization's mission and goals.
The full time role is graded at SO1 £31,022 − £36,363 per annum (depending on experience).
Main Duties & Objectives
Key Responsibilities
* Lead on improving search visibility across Birth to 19 websites
* Conduct keyword research and on‑page optimisation
* Support content teams with SEO‑informed structure
User Experience (UX)
* Improve website navigation, structure and user journeys
* Identify and address barriers to engagement or conversion
* Support accessibility and usability best practice
Digital Campaign Infrastructure
* Build and optimise campaign landing pages
* Ensure forms, tracking and digital journeys function effectively
Performance & Insight
* Identify and implement opportunities to increase website traffic, engagement and conversion in support of organisational growth objectives
* Monitor website and campaign performance
* Provide actionable insights to improve digital effectiveness
General
* To attend relevant training as and when required
* To positively represent Birth to 19 at events
* To contribute to the ongoing fundraising of the organisation as required
* Any other duties appropriate to the post and organisation
Person Specification
You should be a data‑driven digital specialist with expertise in SEO, UX and website optimisation. If you're analytical, solutions‑focused, and motivated by improving digital performance to extend our reach and impact, we'd love to hear from you.
Skills & Experience
* Experience in SEO, UX or digital performance roles 3-5 years
* Experience improving website performance and user journeys
* Experience with CMS platforms
* Analytical skills and confidence using data to inform improvements
* Understanding of the core principles of successful website development and digital user journeys
* Strong verbal and written communication skills
* Able to work both collaboratively with other teams and independently
* Proactive and positive problem solver, self‑starter and finisher
* A passion for making a difference to the lives of all children and families, but particularly those facing social and economic disadvantage
* Experience in campaign‑based organisations
* Knowledge of accessibility standards
* Experience in public sector or education environments
* Good understanding of and experience using a range of digital tools (Google Workspace, ConcreteCMS, Google Analytics)
Benefits & Outcomes
Working with us is unique! We are a supportive, values‑driven organisation. We are small enough to be able to innovate quickly, and to ensure all who work with us are valued and nurtured; and large and successful enough to have influence with and be supported by local and national decision‑makers.
The post we are advertising for is a result of sustained growth, and will be a new addition to a growing team.
We are a values‑led organisation, supporting the local economy, and we expect all our staff to support our belief that children and young people should be at the centre of everything we do. This means a commitment to community cohesion and social mobility for all.
We are looking for a highly flexible, hard‑working team player who is ready to learn with us, in a supportive, friendly and optimistic team. This post would suit someone who would be interested in developing a career within the charitable sector or within the public sector. You are likely to have had some experience of working with, or for, a charity, or in a community, school, health, or training setting and want a job which will combine the dynamism of partnership development, with the social value of working in the education, health and care sector.
A willingness to attend occasional conferences and meetings away from the area (with full expenses provided) is required, as is the ability to work occasional evenings and single weekend days, when time off in lieu will be given.
Benefits include:
* 29 days annual leave per year plus bank holidays
* Clear performance expectations and opportunity to increase salary banding annually
* Training and personal development opportunities
* There is a hybrid option, but at least three days a week should be in the office. We will consider flexible working patterns.
Want to find our more? Download the job pack here: https://www.bradfordbirthto19.co.uk/careers/digital-experience-and-growth-lead
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