Senior Talent Acquisition Partner @ Wiley | Global Tech
Marketing Manager
Location: Bognor Regis, GBR
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
About the Role
As Marketing Manager, you will play a pivotal role in shaping and executing dynamic marketing strategies for our flagship Advanced journal brand, with a strong focus on crafting and executing plans for new launch titles, and planning and executing on events, digital campaigns, and content marketing. You’ll collaborate closely with the Product Organization, Journal Editors, and the wider Marketing team to develop compelling go-to-market plans that drive article submissions, revenue, and readership growth. This includes launching new titles in Life and Health Sciences and expanding our reach into key markets.
You’ll lead the planning and execution of targeted marketing campaigns, ensuring messaging and propositions are tailored to resonate with key audiences. You’ll work with shared service teams to activate campaigns across the most effective channels, including email, paid media, and organic social. A key part of your role will be identifying, organizing, and running events—from major industry conferences to bespoke author engagement sessions. You’ll also collaborate on content marketing initiatives, ensuring we deliver high-quality, relevant content that builds brand awareness and drives engagement.
You’ll bring a strategic mindset and a collaborative approach, managing relationships with senior Editorial colleagues and cross‑functional stakeholders. Your ability to report on results, and analyze data, market intelligence, and competitive insights will inform agile and long‑term planning. This role requires creativity, attention to detail, and strong project management skills. You’ll be self‑motivated, with a broad understanding of branding, audience engagement, and marketing communication best practices—ready to make a measurable impact on journal performance and Open Access growth.
Key Responsibilities
* Execute go-to-market strategies for the Advanced Portfolio.
* Understand the macro market environment and competitive environment for a product portfolio.
* Understand buyer and user behavior and the needs of researchers and authors.
* Apply knowledge for effective product targeting and market segmentation.
* Review market intelligence, market research and competitor behavior to understand what customers need and want; identify areas where Wiley can deliver article growth and market share.
* Have deep understanding of customer needs and pain points to develop and adapt marketing strategies for journal products.
* Develop campaigns across email, digital and social channels, from ideation stage through to execution.
* Include the development of content assets in conjunction with the Content Marketing team.
* Plan and run sponsorships and in‑person conferences and events, including workshops and receptions.
Qualifications & Requirements
* 5 years marketing experience in a large, complex organization.
* Experience working in publishing / other service industry with a customer‑centric approach.
* Digital marketing experience.
* Event management experience.
* Strategic marketing experience.
* Strong data analytics and insight interpretation.
* Excellent interpersonal, analytical, collaboration and communication skills.
* Strong customer focus.
* Stakeholder management.
* Customer "Account" management experience.
Benefits & Culture
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well‑being of all employees. We offer meeting‑free Friday afternoons allowing more time for heads‑down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.
Salary Range
38,600 GBP to 55,267 GBP
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industry
Book and Periodical Publishing
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