<div><h3>Job Overview</h3><p>Are you passionate about wellness and skilled in crafting engaging content? Boots is looking for a talented SEO / GEO Content Writer to join our dynamic Digital team. This is a fantastic opportunity to make a real impact in our Health Hub, where your insights will help shape high-quality editorial content that resonates with our customers.</p><h3>Responsibilities</h3><ul><li>Create Insight-Driven Content: Use tools like Pi Datametrics and Google Trends to identify content gaps and emerging wellness themes, translating insights into actionable recommendations.</li><li>Write Engaging Editorial Content: Craft long-form wellness articles that are accurate, engaging, and aligned with our brand voice and regulatory requirements.</li><li>Optimise for SEO: Ensure all content is optimised for search engines, following best practices to enhance visibility and impact.</li></ul><h3>Qualifications</h3><ul><li>Strong understanding of SEO principles and hands‑on experience with SEO tools.</li><li>Hands‑on experience with SEO/insight tools (e.g., Pi Datametrics, Semrush, Ahrefs, Search Console).</li><li>Excellent writing skills with the ability to adapt tone and structure to brand guidelines.</li><li>A passion for wellness culture and trends, with a proactive and curious mindset.</li><li>Ability to work at pace and adapt within a fast‑moving environment.</li><li>Monitor Performance: Review analytics to refine content effectiveness and recommend improvements for organic growth.</li><li>Proven experience in creating long‑form editorial content, ideally in wellness or health sectors.</li></ul><h3>Company Culture & Benefits</h3><p>Why Boots? At Boots, we believe in building a brilliant environment for our people. Every day, our colleagues deliver care, confidence, and connection in communities across the UK and Ireland. We recognise the brilliance you bring and provide the trust, support, and opportunities for you to grow further.</p><ul><li>Competitive Salary & Benefits: Enjoy a generous employee discount, enhanced maternity/paternity/adoption leave pay, and a Boots Retirement Savings Plan with up to 12% company contribution.</li><li>Supportive Environment: Work in a collaborative team that values your contributions and encourages your development.</li><li>Career Growth: This role offers the chance to shape impactful content seen by millions, with opportunities to grow into more strategic responsibilities.</li></ul></div>