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Director of sales

Belfast
Bell Recruitment
Sales director
£60,000 - £80,000 a year
Posted: 17 November
Offer description

Sales and Marketing Director

We are recruiting a dynamic and proactive Sales and Marketing Director to join our award-winning hospitality team. This senior role is ideal for a motivated leader who thrives on driving revenue, elevating brand presence, and shaping the commercial success of a luxury hotel environment.

The Sales and Marketing Director will be responsible for maximising sales, strengthening the brand, and overseeing the day-to-day operations of the Sales and Marketing function. This includes leading the sales, marketing, events, and revenue teams, while ensuring consistency in culture, guest experience, and commercial performance.


Main Responsibilities & Key Tasks

* Work alongside the General Manager, Revenue Manager, and senior commercial leadership to deliver strategic business plans, including the annual Sales & Marketing Plan aligned with business objectives and budgets.

* Lead the Revenue, Sales, Marketing, and Events teamssupporting individual development, driving performance, and fostering a cohesive team culture.

* Drive revenue across all segments by identifying new business, securing groups, contracting transient accounts, and developing key account relationships.

* Attend and organise industry tradeshows, events, FAM trips, press visits, and client showcases, including occasional international travel.

* Manage the Sales & Marketing expense budget and ensure forecasts align with business expectations.

* Collaborate with the wider commercial team to ensure adherence to all brand, marketing, advertising, and digital strategies, including reputation management.

* Complete weekly, monthly, and annual reports as required.

* Work closely with the Revenue Manager and General Manager to maintain accurate forecasts throughout the year.

* Stay informed on market trends, competitor performance, tourism initiatives, and industry developments, adjusting strategy accordingly.

* Provide strong leadershipmotivating, training, and guiding the team to achieve excellence.

* Maintain a strong understanding of marketing tools and their effective application.

* Demonstrate outstanding communication skills, both written and verbal.

* Work proactively, meet deadlines, and maintain a flexible working schedule when required.

* Maintain strong organisational skills and the ability to prioritise effectively.

* Uphold guest-focused values, ensuring a deep understanding of internal and external customer needs.

* Adhere to company regulations including:

o Fire safety procedures

o Health & safety regulations

o First-aid protocols

* Undertake additional duties outside of standard responsibilities when requested by senior management.


Minimum Requirements

* Experience, education, or training that provides the required knowledge and competencies.

* Minimum 3 years experience as a Sales Manager.

* Previous experience within the hospitality industry.

* Strong written and spoken English.

* Valid driving licence.


Preferred Requirements

* Degree-level education.

* Qualifications in hospitality management, business, sales, revenue, or marketing.


Why Join Us?

* Work in a unique and inspiring location, surrounded by rich heritage and exceptional design.

* Be part of an organisation dedicated to employee growth, learning, and career development.

* Join an inclusive, values-driven culture where every contribution matters.

* Enjoy competitive salary and a wide range of employee benefits.

* Work with a team committed to delivering outstanding guest experiences.

* Be part of a company with a strong focus on sustainability and community impact.


Company Culture

Your role will be more than a job titleit's an opportunity to contribute to a legacy. You will play a central part in delivering unforgettable experiences, supporting a culture of excellence, and helping shape the future of a landmark hospitality destination.

We invite ambitious, passionate individuals to join us and help drive continued success and innovation within our team.


Employee Benefits

* Retirement plan and/or pension

* Flexible working schedule

* Office perks

* Employee development programmes

* Employee discounts

* Free work laptop

* Referral bonus scheme

* Competitive salary

* Family & friends discounted rates

* Long-service recognition

* Free meals during shifts

* Opportunities to work with charitable initiatives

* Social events and activities

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