Job Description
Optimisation Manager
Markerstudy Insurance Group - Hybrid in Peterborough
(open to any MSG office for internal applications)
Markerstudy is one of the UK's leading insurance groups, combining award-winning digital platforms with a strong, customer-first culture. We're now looking for an Optimisation Manager to help drive measurable growth across our digital customer journeys through insight-led experimentation, testing and continual improvement.
This is a highly visible role within our Digital team, where you'll champion a test-and-learn culture and use data, creativity and customer insight to improve conversion, engagement and commercial performance across our online platforms.
What you'll be doing
You'll own and deliver Markerstudy's digital optimisation and experimentation roadmap, shaping how we test, learn and improve across the full customer journey. This includes:
1. Designing and running structured A/B and multivariate tests to drive incremental conversion and revenue growth
2. Identifying optimisation opportunities using customer insight, behavioural data and analytics
3. Translating insight into clear, actionable hypotheses and test plans
4. Analysing test performance, drawing robust conclusions and sharing results with senior stakeholders
5. Embedding data-driven decision ...