AtKensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years.At ACCO Brands, we design, manufacture and market branded consumer and end:user products that help people work, learn, play, and thrive.Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves as 'The Professionals' Choice', and on our core values surrounding design, sustainability, quality, and support.
PowerAis a global leader in video gaming accessories. We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.
Job Summary
An exciting opportunity working for our Kensington and PowerA brands within the Technology division at ACCO Brands.
Are you passionate about tech, gaming, and driving growth through creative marketing? Kensington and PowerA have an opportunity for the ideal candidate to shape the future of commercial and consumer electronics in the UK. The Channel Marketing Manager UK will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with channel partners (resellers, etailers and distributors), sales teams, internal stakeholders, partners and a selection of marketing agencies in multiple markets across the Kensington and PowerA brands.
The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets and channels as well as increasing end user marketing lead pipeline through various marketing methods. Beyond core Channel Marketing responsibilities, this role offers the opportunity to lead selected strategic campaigns and projects that contribute directly to the ongoing development of the Kensington and PowerA brands. Your ideas and initiatives will help shape how these brands grow and connect with audiences across the UK.
This role will involve semi:regular travel.
Responsibilities
:Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition
:Build and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role
:Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis
:Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities and develop strategies and tactics to execute on those opportunities
:Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly
:Working together with local eCommerce and Digital Marketing Manager EMEA to develop digital marketing campaigns, including but not limited to PPC and Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners
:Working collaboratively with regional etail channel partners, ensure Kensington and PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online
:Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington and PowerA expert in relevant markets to help drive sales growth and new listings within the office channel
:Provide input into the Demand Planning/Forecasting process to