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Better Placed Ltd - A Sunday Times Top 10 Employer!
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EU work permit required:
Yes
Job Views:
4
Posted:
28.04.2025
Expiry Date:
12.06.2025
Job Description:
Paid Social Manager
West Yorkshire
Better Placed is seeking a driven and creative Paid Social Manager to join a dynamic team at a leading retail brand. This new position is crucial for their business, and you will play a pivotal role in driving customer acquisition and increasing revenue through PPC and Paid Social campaigns.
Key Responsibilities :
* Lead creation, management, and optimization of paid search campaigns across Google Ads and other platforms.
* Manage paid social media advertising on platforms such as Facebook, Instagram, etc.
* Develop targeted social media advertising strategies to increase brand visibility, engagement, and sales.
* Monitor and analyze campaign performance, providing reports and insights.
* Update stakeholders regularly with performance insights and improvement suggestions.
* Manage campaign budgets for efficient spend and ROI maximization.
* Optimize ad creatives, audience targeting, and bidding strategies.
* Use tools like Google Analytics to track and analyze campaign performance.
* Conduct A/B testing on creatives and targeting to improve conversion rates.
Essential Skills & Experience :
* Proven experience managing paid search (PPC) and paid social media campaigns.
* Proficiency with analytics tools like Google Analytics.
* Strong knowledge of Google Ads, Facebook Ads Manager, and other advertising platforms.
* Excellent analytical skills and problem-solving abilities based on data.
* Effective communication and collaboration skills.
* Self-motivated with the ability to work independently in a fast-paced environment.
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