🔹 Head of B2B Marketing (12-Month FTC / Secondment Opportunity)
đź“Ť Hybrid working - 2 days in London
ÂŁ100k Base plus Benefits
My Client is a leading insurance company, headquartered in London and with presence across Europe. They are looking for a commercially driven Head of B2B Marketing to lead the development and execution of marketing strategies across Wealth, Retirement, Protection, and Asset Management, on a 12 month FTC. You’ll play a key role in shaping and delivering multi-channel marketing plans that align with business objectives—while leading a high-performing team and working closely with senior stakeholders.
🔍 What You’ll Be Doing
* Own and deliver B2B marketing strategy aligned to UK business goals
* Lead relationships with senior stakeholders across business lines to translate objectives into actionable marketing plans
* Champion data-driven marketing, particularly across digital channels and intermediary audiences
* Represent the business in external strategic conversations, including with adviser partners
* Drive marketing ROI through insight-led planning and performance management
* Lead and develop a team of up to 5, fostering a culture of excellence and innovation
✅ What You’ll Bring
* Proven marketing leadership experience within financial services
* Deep understanding of regulated environments and intermediated distribution
* Track record of turning business objectives into marketing strategies with measurable results
* Expertise in multi-channel marketing, campaign analytics, and stakeholder engagement
* Strong leadership and people management skills, with experience developing diverse, high-performing teams
* Excellent communication, organisation, and problem-solving abilities
🎓 Qualifications & Experience
* Degree or equivalent experience, ideally with a professional marketing qualification
* Background in insurance or financial services is essential
* Experience managing agencies and operating within a shared services model
**Please note this role is a 12 month fixed term contract**