About the role
We’re recruiting for a talented Communications and Marketing Manager to join us moving into an exciting new era for our charity. This is an opportunity for the successful candidate to show their creative and strategic communication skills and take ownership of innovative projects. The Communications and Marketing Manager will be responsible for planning and creating content for multiple channels and audiences in accordance with the Brand, Communications and Marketing departments priorities. This includes employing a range of copy, design and digital marketing skills to reach and engage women who need our vital support and the supporters who enable us to offer our housing, practical support, advocacy and Helpline & counselling services.
Main purposes of the job
Reporting to the Head of Brand, Communications and Marketing and joining marketing and fundraising team meetings as requested, the post holder will take responsibility for content marketing strategies and delivery, internally and externally. You will be working closely with the marketing team and with colleagues across different departments to understand their services’ marketing needs and create compelling messaging and high quality comms that have a positive impact on the charity’s profile. The postholder will work with the marketing and fundraising team to fulfil the communications strategy and plans, using their own initiative, creativity and professional skills to drive growth of new supporter acquisition and client numbers.
Key Responsibilities
The Communications and Marketing Manager will work across several areas, including:
Digital Marketing
* Plan and develop content to support Life’s strategic objectives in the areas of: digital marketing, including email, social media, video, campaigns etc.
* Collaborate with the wider marketing team to increase Life’s digital footprint, deliver professional content standards, and drive Life’s growth in client acquisition, income generation, and supporter acquisition
* Employ best practices and creative ideas for national brand awareness and growth
* With the marketing team, be a guardian of the Life brand, ensuring correct, consistent, integrated, and effective use of our branding, tone of voice, and house style internally and externally
* Ensure all digital information is accurate, up to date, and relevant
* Strategize with the team to grow multiple channels and develop funnels according to campaign objectives
Campaign Marketing
* Develop and maintain networks of contacts to assist in cascading campaign messaging and support fundraising and other departments
* Experience of a variety of marketing and campaigning tools, on- and off-line
* Keep to date with communications technology and marketing trends, including AI 3. Content creation
* Support the Digital Marketing Co-ordinator in their social media and storytelling work and offer advice that aligns with and enhances the effectiveness of Life’s overall marketing strategy
* Deliver excellent copywriting across digital channels
* Deliver engaging and accessible graphic design
* Create engaging social media, digital and print content and see it through to delivery
* Use a knowledge of various platforms to develop and repurpose content appropriately
Other
* Keep effective track of content and digital work, reporting to the Head of Brand, Communications and Marketing on progress and offering ideas for content, campaigns and improvements for the purposes of brand reach and engagement
* Support in monitoring brand sentiment and internal and external communications and liaise with marketing team to respond in a timely and appropriate manner
* Develop good relationships with team members in all departments
* Any other duties commensurate with the level of position and grade
Please note, we are actively interviewing for this role and may close the post if a suitable candidate is found