About Us
Vinarchy - Redefining wine.
Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Digital Commerce Manager, West plays a key role in enabling One Vinarchy. Reporting to Head of Omnichannel, West, this position will be responsible for accelerating online sales, conversion and brand visibility across grocery e-commerce, pureplay retailers and digital marketplace environments within the EMEA region, ensuring Vinarchy brands win at the digital shelf.
Key Responsibilities
* Deliver best-in-class digital shelf execution across retailer platforms, optimising product content, imagery, SEO and enhanced content to improve discoverability and conversion.
* Ensure brand consistency and content compliance across retailer environments, maintaining visibility of NPD, promotions and priority SKUs online.
* Lead planning and optimisation of e-commerce media investment across key customers, ensuring alignment to customer activation plans and promotional cycles.
* Line manage and develop the Retail Media Executive to deliver campaigns effectively and support best-in-class retail media performance.
* Partner with Customer Marketing & Sales to embed digital commerce into joint business plans and identify retailer-specific activations, bundles and digital exclusives.
* Improve shopper journey and conversion performance (including ratings & reviews and shopper trust signals) working with Brand & Content teams.
* Track key KPIs (conversion, search visibility, availability visibility, media efficiency, content compliance), generate insights, and monitor competitor activity and evolving best practice.
* Manage digital tools/platforms, maintain activation calendars, and ensure timely and accurate execution of online campaigns.
Your Experience / Capability
* Minimum 5 years’ experience in grocery & pure-play e-commerce, digital commerce or shopper marketing.
* Understanding of e-commerce media platforms and performance metrics.
* Strong commercial mindset and customer activation experience.
* Ability to manage performance data and translate into action.
* Experience working cross-functionally with Sales, Brand and Category teams.
* FMCG or drinks experience.
* Experience managing Amazon or marketplace environments.
* Experience line managing or mentoring junior team members.
Behaviours
* Ability to operate effectively in a changing environment
* Strong collaboration and communication skills
* Detail-focused, proactive and eager to learn
* Alignment to Vinarchy values and ways of working
* Proactive, solutions focused and adaptable; resilient navigating competing priorities; collaborative mindset with ability to build trust cross-functionally
Our Company Values
* Grow Together
* Integrity in Every Drop
* Own Your Impact
* Simplify To Amplify
Why Join Us?
This role is a rare opportunity to build and shape the e-commerce journey in a newly formed global organisation. You’ll influence senior leaders, drive regional performance, and help build a model that will support Vinarchy’s long‑term growth.
You’ll also enjoy:
* Staff wine allowance and access to unique wine specials
* Paid Parental Leave
* Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs
* Vinarchy Anniversary Day off
* Go Beyond Day - making a difference in your local community
* Access to an extensive online learning library
* Annual Flu Vaccination Program
* Employee Assistance Program
* Exclusive employee discounts with national retailers
Want to know more about us? Check out this short video!
https://www.youtube.com/watch?v=LF-ez1cx3Vo
Ready to redefine your future? APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.