Description
:
The Role
The Digital and Marketing Lead will lead digital marketing activities for Terex MP business lines and oversee all marketing responsibilities for two Terex Environmental brands. This hybrid role requires expertise in digital channels, campaign management, and brand marketing, supporting the growth and visibility of multiple brands within Terex MP.
Title: Digital and Marketing Lead– Centralized Services
Reports to: Group Marketing Manager, Centralized Services
Location: Northern Ireland
Responsibilities
Digital Marketing (Terex MP brands):
1. Develop and execute digital strategies for multiple Terex MP brands.
2. Manage lead generation, CRM/email, PPC, SEO, website, social media, webinars, and analytics.
3. Collaborate with Sales & Marketing teams to align digital initiatives with business goals.
Brand Marketing (Terex Environmental brands):
4. Create and implement marketing plans, manage budgets, organize tradeshows, advertising, and content creation.
5. Support sales teams with tailored marketing collateral and campaigns.
6. Drive brand awareness and engagement through multi-channel activities.
General:
7. Balance priorities across brands and business lines.
8. Ensure compliance with GDPR and data protection.
9. Analyze and report on campaign performance.
10. Other duties as assigned.
Experience & Qualifications
11. Degree in Marketing, Business, or related field.
12. 2+ years’ experience in digital and brand marketing, ideally across multiple brands or business lines.
13. Proven experience with CRM/email platforms, data analysis, and campaign management.
Skills
14. Strong collaboration and communication skills
15. Numerate with the ability to produce reports and derive valuable insights and analysis
16. Advanced level of computer literacy in Microsoft packages, particularly in Excel
17. Excellent team player
18. Ability to work in a fast-moving dynamic environment
19. Confident and articulate communicator capable of inspiring strong collaboration in an organization
20. A proven ability to work quickly and efficiently with accuracy and attention to detail
21. Ability to handle and complete multiple projects under tight deadlines.
22. Ability to maintain strict confidentiality.
This role requires a willingness to work a flexible schedule and may require some travel in support of promotional activity however it is expected to be minimal.