Main Functions & Responsibilities
Managing all matters relating to the marketing of the Firm both internally and externally.
Strategic
* Development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing Partner and the Chief Financial Officer
* Work with Department Heads to create and follow annual marketing and business development plans
* Management of marketing budget
* Strategic project management - when managing projects ensure that a holistic view of the firm's needs and requirements are considered and that all relevant stakeholders are brought along on the journey
* Analyse market data and research insights which drives growth
* Analysis and reporting of firm-wide and practice area marketing activity on a monthly basis and reviewing and reporting on ROI from marketing campaign/advertising
Operational
Firm-wide
* Liaise with Partners and all key stakeholders across the firm
* Create and execute targeted marketing campaigns and deliver engagements / events designed to raise the firm's profile and / or raise new enquiries
* Use of client data to deliver carefully targeted activities to particular client segments
* Management of the client database, content and scope of client database and continue development of its use as a marketing information system
* Work closely with fee earners to proactively follow up all contact with clients and introducers, including researching cross selling opportunities for legal services and maintaining / enhancing relationships
* Ensure directory submissions are completed and delivered on time
* Advise on pitch strategy, prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs
* Ensure the Clifton Ingram LLP brand values and house style is implemented on all marketing materials
* Execute projects on time, cost effectively and to a high standard
* Order branded stationary including header paper, pens and business cards as needed
* Manage client service providers including call centre receptionists and web chat operators, ensuring staff lists and annual leave information is up to always up-to-date
* Advise departments on onboarding and quoting procedures to maximise conversion rates and customer experience
* Contribute to check lists for new starters including adding to the website, creating Review Solicitors profiles for fee earners and ordering business cards
* Manage email signature designs and individual templates and changes
Advertising & Direct Marketing
* Responsible for the development and management of all advertising for the Firm
* Manage complete process for marketing events, including design of invite, mailing list editing, collating of replies, confirmations, management of event and follow up
* Liaise with departments to draft content for regular newsletters etc
* Process all information relating to mail shots, seminars and other events
* Manage production and maintenance of various promotional tools that adhere to Clifton Ingram LLP brand guidelines
* Lead on sponsorship ensuring alignment with firm values and maximum brand visibility
* Development of brochures including hard copy and online versions as needed
Website and Social Media
* Management of the firm’s website and manage its development over time to ensure it remains effective
* Action day to day updates to the firm’s website across WordPress to ensure the site is kept current and relevant
* Management of digital agency and development of and implementation of SEO/PPC plans
* Work with the Departments to create insightful regular content for the website/social media platforms
* Manage the firm’s social media presence across LinkedIn, Twitter, Facebook, Instagram
* Train and encourage the wider firm on social media best practice
PR
* Maintain and enhance relationships with local and national media to raise the firm’s wider profile and ensure a running PR presence in the marketplace
* Management of digital agency and development of implementation of Digital PR plan
* Liaise with fee earners on reactive PR opportunities
* Develop client relationships and identify potential opportunities for development
* Maintain and enhance relationships with local charities and local communities as part of our Corporate Social Responsibility programme
* Ensure awareness of legal news amongst specific targeted groups within client database through newsletters etc
* Identify opportunities to comment on legal and sector news
* Act as the first point of contact for the firm for all media enquiries
* Maintain the firm’s presence on Review Solicitors, Google, Trust Pilot and other review sites. Encourage fee earners to request reviews to maintain high rankings
* Coordinate professional photography for headshots and reportage
Events
* Organise and attend all client and referrer hospitality events (all areas of organisation included)
* Organise and arrange fee-earners’ attendance at networking events
* Attend hosted events, ensuring smooth operation and acting as an ambassador and representative of the firm, bringing a strong understanding of the event purpose and objective
Requirements and Skills
* Bachelor’s degree in Marketing, Business or related field is desirable
* 5 years relevant experience
* Understanding of marketing & BD processes within professional services
* Experience of managing conflicting priorities and expectations in partner-led environments
* Excellent written and oral communication skills
* Able to work independently and within project groups
* Proficient in MS Office and e-marketing experience desired
* Experience in managing and hosting events (in-person and virtual)
* Ability to think creatively and generate new, varied and interesting content
* Ability to identify the audience and tailor communications to attract the target market
* Flexible approach to varied workloads/rapidly and changing demands
The Role
* Full-time, 37.5 hours per week
* Location: Clifton Ingram’s Wokingham office with regular travel to the Firms other offices
This is a fantastic opportunity to join a growing Firm that offers a competitive salary and benefits package as well as ongoing career progression opportunities.
If you have the relevant experience and are interested in applying, we would love to hear from you.
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