Senior Marketing Manager | The Converters Home Improvement Group
Location: Dunfermline
The Converters Home Improvement Group is an ambitious and fast‑scaling multi‑brand home improvement business with a vision to become a leading digitally‑led home improvement group across the UK.
Through strong branding, modern marketing, CRM automation, remote sales capability, and scalable operational systems, the group is focused on expanding into new regions and launching additional divisions including home extensions and windows & doors.
We are now looking for a commercially driven Marketing Manager to help accelerate lead generation, customer acquisition, digital growth, and regional expansion across Scotland and England.
This role is ideal for someone who thrives in a fast‑paced, entrepreneurial environment and is obsessed with performance, leads, data, and measurable growth.
Key Responsibilities
* Support our team to manage and scale Meta and PPC digital advertising campaigns
* Improve conversion rates, landing pages, funnels, and customer journeys
* Build and optimise CRM automation systems
* Support regional expansion campaigns and growth initiatives
* Manage direct marketing campaigns and performance, KPIs, and ROI
* Work closely with directors on business growth strategy
* Assist with remote sales systems and AI‑driven automation projects
What We’re Looking For
* Strong experience in performance marketing and lead generation
* Proven experience with Meta Ads and digital campaign management
* Understanding of CRM systems and marketing automation
* Commercial and results‑focused mindset
* Data‑driven with strong analytical skills
* Entrepreneurial attitude and hands‑on mentality
* Experience within home improvements, construction, property, or high‑ticket sales would be advantageous
What We Offer
* £40,000 – £50,000 salary depending on experience
* Performance bonus structure linked to growth milestones
* Profit share opportunity as the group grows
* Modern office with PC station
* Opportunity to grow into a senior leadership role
* Fast‑moving and ambitious working environment
* Opportunity to help build a modern national home improvement group
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