As part of the Central & European Team, the PR & Communications Manager is responsible for developing and implementing communication strategies that enhance brand visibility, manage relationships with media and sponsors, and ensure effective coordination of communication channels. This role plays a key part in aligning local marketing efforts with the company’s global strategy.
Communication Strategy & Branding
Develop and implement integrated marketing and communication strategies to support business objectives.
Ensure consistent brand messaging across all channels, aligning with corporate identity and values.
Manage both internal and external communications to maintain transparency and engagement.
Public Relations & Media Management
Write and distribute press releases, articles, newsletters, and other PR materials.
Develop and execute PR campaigns to enhance brand visibility and reputation.
Digital Marketing & Content Management
Oversee digital marketing efforts, including website management, social media campaigns, and email marketing.
Plan and execute content strategies that engage target audiences and drive brand awareness.
Ensure optimization of digital content for SEO and audience engagement.
Stakeholder & Partnership Management
Identify and develop sponsorship opportunities to enhance brand exposure.
Budget & Performance Tracking
Oversee and manage the communication and PR budget, ensuring efficient allocation of resources.
Continuously refine strategies based on data-driven insights.
Internal Communication & Cross-Functional Collaboration
Work closely with HR, Sales, and Operations teams to align communication strategies with business needs.
Ensure internal messaging fosters a strong corporate culture and employee engagement.
Develop internal newsletters, webinars, podcasts and any additional internal Spring GDS media channels, or other communication tools to enhance information flow within the company.
Bachelor’s degree in Marketing, Communications, Business, Journalism or a related field.
Minimum of 3 years of experience in marketing and communications, preferably in a PR agency.
Strong understanding of digital marketing, content creation, and brand management.
Proficiency in marketing tools and platforms (CRM, social media, email marketing tools).
Personal Qualities
Ability to communicate effectively in English, both written and spoken.
Spanish, French or Dutch is nice to have
Creative mindset with strong problem-solving skills.