Marketing Manager (FMCG)
Location: Bournemouth area | Hybrid working available
Are you a commercially focused Marketing Manager with a passion for building brands and driving growth in fast-paced FMCG environments? This is an exciting opportunity to take ownership of end-to-end brand strategy, working closely with clients, agencies and cross-functional teams to deliver impactful marketing plans that translate into measurable results.
This role offers strong exposure to senior stakeholders, the chance to influence strategic decisions, and an environment that values fresh thinking, collaboration and continuous development.
The Role
As Marketing Manager, you will lead the development and execution of integrated marketing strategies that drive sales growth and brand performance. You will manage the full marketing planning cycle, balancing creativity with data-driven decision making and budget accountability.
Key Responsibilities
1. Develop and deliver marketing strategies and brand plans aligned to commercial objectives and timelines
2. Optimise marketing and sales budgets through insightful analysis and strategic recommendations
3. Lead integrated campaigns across advertising, PR and trade marketing via agency partners
4. Monitor campaign performance, evaluate ROI and refine activity to maximise impact
5. Partner with Account Managers to build and execute effective trade marketing plans
6. Report regularly to clients on brand performance, KPIs and growth opportunities
7. Manage budgets with a strong focus on financial control, forecasting and cost efficiency
8. Lead client review meetings, driving action-focused outcomes and continuous improvement
9. Create compelling presentations and storytelling materials for clients, customers and internal teams
10. Develop clear and effective briefs for agencies and evaluate proposals to ensure quality and value
11. Collaborate with Logistics and clients to optimise stock levels and supply continuity
12. Analyse market trends, product performance and consumer behaviour to identify growth opportunities and inform NPD
13. Provide performance feedback on agency partners to maintain high standards of delivery
14. Lead and develop direct reports, supporting career progression and capability building
About You
You are a strategic, commercially minded marketer who thrives in a dynamic FMCG environment. You are equally comfortable analysing data, influencing stakeholders and leading creative campaigns.
Experience
15. Minimum 6 years’ marketing experience, ideally within FMCG or consumer packaged goods
16. Experience in Health and Beauty, OTC, licensed medicines or other regulated sectors is advantageous
17. Knowledge of grocery and or pharmacy channels is preferred
18. Proven success in developing and delivering high-performing brand plans
Qualifications
19. Degree in a business-related subject or CIM qualification
Skills and Expertise
20. Strong understanding of P&L management, ROI analysis, promotional effectiveness and cost control
21. Confident user of Excel and PowerPoint to support analysis and deliver engaging presentations
22. Excellent stakeholder management and influencing skills
23. Strong communication skills across written and verbal channels
24. Highly organised, adaptable and able to manage multiple priorities in a fast-paced environment
25. Collaborative mindset with the ability to work both independently and within a team
What’s on Offer
26. 25 days annual leave plus bank holidays
27. Private healthcare
28. Enhanced pension scheme
29. Life assurance
30. Additional flexible benefits package
Why Apply?
This is a fantastic opportunity to join a forward-thinking organisation where your ideas will be heard and your impact will be visible. You will work on well-known brands, collaborate with experienced teams and continuously develop your skills in a supportive and inclusive environment.
We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
Important Information
Applicants must have the right to work in the UK. Sponsorship is not available for this role.
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