3 weeks ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from MAXWELLIA
Strategic Marketing Professional | Marketing Lead
Brand Manager – Consumer Healthcare
Location: Alderley Park, Cheshire (Hybrid working: 3–4 days office / 1–2 days from home)
Would you like to join a company that’s changing the face of consumer healthcare?
Maxwellia is a trailblazing, female-founded business on a mission to widen access to medicines. We do this by transforming prescription drugs into consumer-friendly over-the-counter (OTC) brands through a process we call “switching.” From launching one of the UK’s first OTC daily contraceptive pills, to breaking taboos around period care, we’re widening access to medicines and empowering people to take control of their health.
With our brands sold in major retailers like Boots, Superdrug, Tesco and Asda, and with further brands set to launch in 2026, Maxwellia on an exciting growth journey. To support our growth, we’re looking for an experienced Brand Manager to join our talented team.
About the role
This is a new role, reporting to the Head of Marketing, designed to support our next wave of brand launches. You’ll take the lead on creating and delivering brand marketing plans that drive growth, support retail partners, and engage consumers. With P&L ownership and the opportunity to shape launch campaigns, you’ll be a vital part of a small, agile team making a big impact.
Key working relationships: Internally – Senior Management Team, Commercial Team, Regulatory and Supply Chain Teams
Externally – Agencies, Contract Sales Teams, Regulatory Body, Retail Buyers, Consumers, Healthcare Professionals
Main purpose: To create and deliver the allocated brand marketing plans, including the annual achievement of brand goals, profit targets a
nd KPI’s.
Key responsibilities:
a) Develop and implement go to market/brand plans for allocated brands in line with the overall business and portfolio strategy.
b) Deliver an exceptional brand experience and maximise marketing opportunities for the brand(s).
c) Take accountability of and be responsible for each allocated brand P&L.
d) Daily management of the brand(s) including the management of brand budgets within required parameters, production of monthly reports and recommendations for relevant adjustments.
e) Own the brand guidelines and brand activation plans, ensuring that the necessary ATL and BTL tools, compelling marketing collateral, marketing campaigns and training/educational materials are available to meet the needs of customers, sales force, partners, and consumers.
f) Work closely with the Contract Sales Team with guidance from the Head of Marketing and Head of Sales to ensure optimum level of support is provided and that sales targets for each brand are achieved. Share customer feedback and market intelligence to support brand growth.
g) Analyse the market and gather market competitive information, including OTC environments with a view to identifying possible actions to strengthen brand positions.
h) Understand and keep up to date with the wider market and potential competitors. Establish and build relationships with key internal, external and industry stakeholders.
i) Build strong relationships with agencies to inspire and develop appropriate targeted and timely brand and performance marketing activities including TV, PR, digital, events and partnership campaigns for each brand including the brand.
j) Take ownership of the brand ecommerce websites, ensuring a high-quality user experience, SEO optimised content, and seamless ecommerce journey.
k) Be a Maxwellia ambassador, internally, externally and with all stakeholders.
Person profile:
1. Qualification, Experience and Technical Ability
a) 3+ years Brand Management experience preferably within consumer healthcare, personal care, or FMCG with proven brand building skills and demonstrable product launch capability.
c) Well-developed and evidenced communication and presentation skills.
d) Experience of analysing, reporting, and tracking of market/consumer data
e) Commercially orientated with experience of successfully working with sales teams.
f) Works in a structured, planned way with strong project management skills and experience.
g) Numerate with experience of budget and P&L management.
h) Experience of working with cross-functional specialists and agencies e.g., Market Research, Advertising Agencies, Regulatory and Medical Affairs, Procurement, etc.
i) Experience of media briefing/planning/production.
j) Marketing degree or equivalent qualification would be a distinct advantage.
k) Preferably has experience of the PAGB code of practice or experience of working in a regulated industry.
2. Personal Skill and Ability
a. Readily accepts accountability and of financial targets, budgets, project plans, timelines, and results.
b. Proactive, self-starter with a ‘can do’ attitude, ready to forge ahead with agreed plans and actions with minimum support from others. Is excited and energised by the prospect of building new products, services, and brands.
c. Is an implementer with a flexible and pragmatic ability to find appropriate solutions to issues. Gets stuff done.
d. High energy, confident and resilient. Prepared to challenge and be challenged in a constructive way. Capable of working in a small close-knit team.
e. Is numerate and analytical with a curious, creative, and enquiring mind.
f. Is calm, positive, and constructive in a pressurised business environment. Shows flexibility and adaptability in style for example in ability and willingness to manage a wide variety of tasks and responsibilities.
g. Able to manage in a complex and changing environment demonstrating personal resilience to adapt, recover and remain positive when goals change, or plans need to be revised. Sees the bigger picture and long-term goals.
h. Shares Maxwellia values and is capable of being a Maxwellia brand ambassador, becoming a key person of influence within the consumer healthcare industry.
i. Entrepreneurial spirit, with a hands-on approach, willing to pitch in and support across the business through an exciting period of growth.
j. Lives within daily commuting distance of Alderley Edge, Cheshire
k. Full current driving licence.
Maxwellia is located at Alderley Park, Cheshire, where world leading science, innovation, and stylish living come together to offer a truly inspiring working environment. We are looking for a candidate who is within a commutable distance to Alderley Park.
Working at Maxwellia, the successful Brand Manager can enjoy:
* Pension Scheme up to 5% employer contribution
* Life Assurance at 3 times your basic salary
* Private Medical Cover
* Hybrid working policy (3-4 days office, 1-2 days from home)
How to apply: Send your CV and covering letter explaining why you are suitable for the role to kim@maxwellia.com. Learn more here: https://www.maxwellia.com/careers
About Maxwellia
Founded by Anna Maxwell, a pharmacist and self-care visionary and based at the Alderley Park Life Sciences Hub in Greater Manchester, Maxwellia has developed and commercialised four women’s health brands.
In 2021, the company made history with the launch of Lovima, one of the first daily contraceptive pills available without a prescription and hailed as a landmark breakthrough in women’s health. This was followed by LoviOne, an accessibly priced emergency contraceptive pill, that was launched in 2023. And 2024, saw two new period care brands hit the market: Evana Heavy Period Relief, and Ultravana Period Pain Relief, helping women to find relief from disruptive periods.
With a robust pipeline of future blockbuster switches, partnerships with leading retailers such as Boots, Superdrug, Tesco, and Asda, and plans for international expansion, Maxwellia is positioned to lead the evolution of the £288bn global OTC market. Backed by investors including Praetura Ventures, Channel 4 Ventures and the British Business Bank, Maxwellia is redefining consumer healthcare, one innovation at a time.
For informal questions about this role, please email kim@maxwellia.com.
We are not accepting applications from recruitment agencies at this stage.
Closing date for applications 09/05/25. Please note, the role may close sooner if large volumes of applications are received.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Pharmaceutical Manufacturing
Referrals increase your chances of interviewing at MAXWELLIA by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr