CRM Manager About the Role Our client is on a mission to transform the way customers shop online by delivering seamless, personalised, and data-driven experiences. As a fast-growing e-commerce business, they believe strong customer relationships are the foundation of long-term success. From a customer’s first interaction through to post-purchase engagement, every touchpoint matters. CRM plays a critical role in shaping these experiences, driving loyalty, increasing lifetime value, and supporting sustainable growth. Role Overview As CRM Manager, you will own the end-to-end customer journey across email, SMS, and integrated platforms. You’ll be responsible for designing and delivering automated, personalised journeys that drive engagement, repeat purchase, and retention. Using tools such as Klaviyo, Shopify, and Zendesk, you’ll create targeted communications while continuously testing, optimising, and improving performance. Working cross-functionally, you’ll be a key driver of best-in-class customer experiences across the business. Key Responsibilities Customer Journey & Segmentation -Design and manage lifecycle journeys across email and SMS. -Build and refine segmentation strategies to ensure relevant, targeted communications. -Align CRM activity with product launches, promotional campaigns, and trading initiatives. Campaign Management -Plan, build, and optimise automated and ad hoc campaigns...