Our client, a tech company in the mobility and accessibility tech sector, is looking for a VP of Marketing to join their team.
About You
* Experienced marketer with a proven track record in B2B marketing, preferably in technology or SaaS.
* Strong understanding of buyer personas and ability to translate complex solutions into clear, compelling messaging.
* Experience in community building and user engagement initiatives, including UGC campaigns.
* Strategic thinker with hands-on experience in website management, digital marketing and event representation.
* Passionate about accessibility and creating inclusive experiences for end users.
* Comfortable working in a fast-growing, resource-conscious environment and contributing across multiple marketing channels.
Key Responsibilities
* Review and refine core value proposition and messaging across all buyer personas and target industries to ensure marketing campaigns and website content resonate effectively.
* Develop and execute a marketing strategy to drive inbound leads, raise awareness of the platform, and communicate the benefits and cost savings to prospective clients.
* Build and nurture a strong, engaged community of end users to showcase accessibility benefits and generate user-generated content for campaigns.
* Oversee website updates, messaging, and potential rebranding initiatives, including consideration of agency changes or bringing management in-house.
* Collaborate with cross-functional teams including CEO, CFO, CTO, sales and marketing to align on strategy and ensure consistent messaging.
* Represent the company at trade events and conferences, enhancing thought leadership in the accessibility space.
Why Join
* Impactful Mission – Be part of a company transforming accessibility for millions of people globally, making a tangible difference in everyday experiences.
* Growth Opportunity – Join a VC-backed, award-winning business on an exciting growth trajectory with expansion plans across Europe.
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