Head of Marketing | Hybrid (Glasgow) | £80-85k DOE + £6k car allowance
Looking to take the next step in your marketing career with a company that makes a real difference? At Golden Charter we’ve been helping people plan ahead for over 30 years and we’re proud to work with over 2,900 independent funeral directors across the UK.
As we continue our ambitious growth journey, we’re looking for a Head of Marketing to join us on a permanent basis. This is a senior role where you’ll be responsible for the strategic direction, development, execution and ongoing optimisation of our marketing strategy. Leveraging the brand vision, and effective positioning and promotion of our products, you’ll ensure marketing activities are customer-centric, commercially viable and drive tangible sales growth.
While we offer hybrid working, we like to get together in our Glasgow office at least once a week for team collaboration and to stay connected. Along with flexibility, we offer lots of perks and benefits.
What You'll Be Doing
You’ll be accountable for the performance of all direct response marketing activities in D2C including PPC and SEO. You’ll work with our Head of Product and Proposition to ensure effective positioning of our products within marketing campaigns and collaborate with our Head of Sales to ensure marketing initiatives provide effective sales support as well as enablement tools for our funeral director partners.
What we’re looking for
* Significant marketing experience in Financial Services
* People management skills and experience of leading and developing high performing teams
* Solid understanding of marketing practices
* Knowledge of the Consumer Duty and related legal or regulatory requirements in marketing
* Excellent communication, negotiation, influencing and stakeholder management skills
* Strong analytical and problem-solving abilities
* Apply today and make the next step in your marketing career with Golden Charter.