Senior CRM Analyst
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
North London – 3 days per week onsite
Up to £60,000 + 10% bonus
JOIN A CRM FUNCTION IN TRANSFORMATION
This is a brilliant opportunity to join a high-impact CRM analytics team at a well-known UK brand undergoing significant digital transformation. With new platforms, tools, and a clear focus on customer-centricity, this is the chance to get stuck into both the decisioning and analytics sides of CRM in a business where data drives strategy.
THE COMPANY
This business is a household name — a major player in the gaming and entertainment space — with a remit that combines commercial ambition and social impact (they donate over £30m every week to good causes). They’re one of the UK’s biggest marketing spenders, and analytics is at the heart of that investment.
They’re in the midst of a multi-year CRM transformation, bringing in new tools and evolving how they target, personalise, and optimise communications across email, app, web, push, paid social and more. With significant investment in platforms and people, now’s the time to join.
THE ROLE
As a Senior CRM Analyst, you’ll be joining a growing, collaborative team responsible for two main areas:
* Audience Decisioning – using SQL to build and segment audiences for complex multi-channel campaigns
* Campaign Analytics – measuring performance and driving optimisation across key KPIs
You’ll work across the full campaign lifecycle — from logic-building and segmentation to testing and post-campaign analysis — collaborating closely with the CRM Operations team to bring campaigns to life.
KEY RESPONSIBILITIES
* Build and segment audiences using SQL for multi-channel campaigns (email, app, push, web, paid social)
* Analyse campaign performance, providing actionable insight to improve targeting and ROI
* Develop dashboards and reporting in Power BI to track effectiveness across channels
* Contribute to personalisation and automation strategies
* Support wider CRM transformation and new capability rollouts
* Lead on key campaign streams and work closely with Marketing and Operations teams
TOOLS & TECH
* SQL (core to the role)
* Salesforce Marketing Cloud (SFMC) – plus some legacy systems
* Power BI – moving into more advanced reporting and dashboarding
WHO YOU’LL WORK WITH
You’ll be reporting into a Head of CRM Analytics who’s hands-on, collaborative, and ex-agency herself – someone who knows how to support development but gives autonomy too. You’ll join a team of ~6 including other Senior Analysts and junior team members, embedded within the wider Decisioning & Analytics function.
WHAT THEY’RE LOOKING FOR
* Strong SQL – must be confident with hands-on audience segmentation and querying
* 3–5+ years in CRM Analytics, Marketing Analytics or Decisioning roles
* Comfortable analysing campaign data and delivering actionable insight
* Experience with Salesforce Marketing Cloud (or similar platform)
* Exposure to multi-channel campaigns – email, push, web, app etc.
* Background in consumer brands, retail, FMCG, or other data-led industries ideal
WHY APPLY?
Big-name brand exposure
Be part of a CRM function mid-transformation
End-to-end campaign ownership — not just stuck doing BAU analysis
Modern toolset — SQL, SFMC, Power BI
Visible impact — marketing is a core function with real investment
Collaborative, supportive team with room to grow
If interested, please send your CV to roshnibaillie@harnham.com or use the Apply link on this page.
Please note that this role does not offer visa sponsorship