About Goodwall
Goodwall (goodwall.io) is a TIME100 award-winning social education app, empowering over 3.5 million youth with skills in AI, climate, and entrepreneurship through impactful experiential learning. Goodwall serves as the trusted bridge to impact and connect GenZalpha with Fortune 500 companies, governments, and international organizations, including Microsoft, Accenture, HP and UNICEF. We co‑build engaging experiential learning campaigns to help young people across the globe gain the confidence, skills, and networks to achieve better livelihoods. Backed by leading investors, Goodwall has been recognised as a World Economic Forum Global Innovator, TIME100 Top EdTech, and featured by Fast Company, Bloomberg, CNBC and Forbes.
Your Mission
As part of a startup, this role is broad and dynamic with scope to grow in a way that you advise. We are now at an inflection point where demand for partners to work with us is so high that we need a dedicated lead who can shape how Goodwall is understood, trusted and chosen by partners, investors and global stakeholders. You will own the external narrative of Goodwall: ensuring our work with youth, partnerships and impact translate into credibility, relevance, and Goodwall’s growth. You will operate across strategic communications, partner marketing and content: defining what we say, how we say it, and ensuring everything we put into the world meets a high standard. You are a commercially minded storyteller and operator who combines strategic thinking, elite writing ability and strong judgment.
Core Responsibilities
Partner Engagement
* Program Communications: Storytelling, audience targeting, and narrative selection for our programs across written, visual, and video formats.
* Partner Success Stories: Through a range of formats from MEL impact stories to website case studies, convert completed programs into compelling stories that showcase our joint successes and invite more partners to join the mission.
* Joint Communications: Collaborate with partners and alliance members on distribution, joint press, events, and coordinated social moments.
* New Partnerships: Work closely with the Partnerships team to build clear, high‑conversion alliance concepts, partner proposals, and other materials such as investor decks.
Content Ownership
* Thought Leadership & Content Series: Manage our presence as an authority on youth engagement, launching everything from a video series interviewing partner companies’ CEOs to short LinkedIn posts on thought leadership alongside our Growth Marketing team.
* New Bets: Propose and launch the next big bet for youth engagement in Goodwall’s alliances, whether it is in Ethical AI usage in APAC or Regenerative Farming in Africa.
* Agency Management: Act as the key point of contact with our marketing agencies to ensure high‑quality videos, thought leadership, PR content, etc. are produced the way you feel it should be produced.
Core and Global Communications
* Events: Lead our presence at the likes of Davos (WEF), the United Nations General Assembly, and Goals House by turning roundtables and panel discussions into global headlines that produce commercial opportunities.
* Earned Media & Press: Own Goodwall's earned‑media pipeline, pitch stories to journalists, brief spokespeople, and manage the relationships that get our milestones, programs and our users into the press.
* Company Narrative: Work closely with the co‑founders on the Goodwall narrative, refining and delivering it consistently across all communications—impact, website, in‑app language, sales proposals, event banners, etc.
Editorial Control
* Workflows: Structure the processes that produce and publish the communications you own, such as the editorial calendar, briefings, approvals, asset organization, and creative agency workflows.
* Final touch: Be the final decision‑maker for what communications go out to the world on behalf of Goodwall across all formats and channels—LinkedIn, PR, sales materials, panel discussion topics at events, case studies, interview content, and more.
AI‑Driven Systems Building for Communications
* Build and Operate: Develop AI‑powered workflows across communications, from drafting to distribution, to increase speed, quality and volume of output while raising the standard of thinking and execution.
* Develop Systems: Create narrative iteration systems (decks, proposals, messaging), content generation and repurposing partner‑specific materials at scale.
What We Offer
* A mission‑driven company you can be proud to be a part of.
* Unrivalled exposure to leading communication and marketing teams in Fortune 500 companies, governments, and other international organizations.
* A high‑growth & ownership environment as we double year on year in our impact and scale.
* Impact at Scale: Accelerated over one million youth with AI Fluency skills in 2025 alone; you will tell the story of the next ten million.
* A fast‑moving environment working with an international team, where change is constant and creativity is celebrated.
* Competitive compensation, equity options, a flexible work environment with a high‑energy, capable global team with offices in Cape Town, London, and Geneva.
Who You Are
* Executor: translates vision and narrative thinking into outputs with high attention to detail and quality standards.
* Strategic Storyteller: writes exceptionally well, understands marketing, industry trends, and knows what will land with a C‑suite executive from Nestlé or a government minister at the World Economic Forum.
* Alliance Builder: thrives when managing high‑impact relationships and finding alignment with senior stakeholders from the largest companies in the world.
* Cross‑Functional Operator: enjoys translating marketing plans and insights into tangible, collaborative work across program management, content production, product & analytics, design, and external agencies.
* Passionate: wants to contribute to Goodwall’s mission because they love understanding how people think and what resonates with them; impact is DNA and they want to join a company that multiplies their impact on the world.
* Experienced: has strong experience in roles across corporate communications or partner marketing management, ideally in fast‑moving startups or scale‑ups. Nice to have: experience in tech‑for‑good, EdTech, social impact, sustainability, etc.
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