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Head of groups & events sales

London
Melia White House
Sales
Posted: 12 January
Offer description

“The world is yours with Meliá”

Joining Meliá is to embark on a journey without borders,
where your potential to grow, lead and inspire has no limits. It’s knowing that
the world is yours — that you can elevate your career across countless
destinations, all while being part of one warm, supportive, and passionate
family.



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Head of Groups & Events Sales

Department: Sales – Groups & Events

Location: London

Reports to: Director of Sales – UK

Package: Competitive salary + 15% performance-related bonus



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What’s in it for you?

• Global career opportunities across more than 350 hotels

• Hotel discounts for you, your friends & family across the globe

• Enrolment to the Company Bonus Scheme (15% of salary)

• Life Assurance x3 Salary

• Generous hotel service charge

• Health cash plan & discounted dental & optical cover

• Company pension scheme

• Loyalty rewards & refer-a-friend bonus (£500)

• 29 days’ holiday including bank holidays

• Access to Meliá’s global e-learning platform for personal & professional
development

• High-street savings through Perks at Work

• Meals on duty



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Mission

As Head of Groups & Events Sales, you will
maximise MICE revenue across the London hotel cluster through the strategic
management of group and event enquiries, pricing, contracting and conversion.
You will lead the Group Events Sales team, drive achievement of budgeted room
nights, room revenue, event space and F&B targets, and work closely with
Revenue and Operations to position the hotels as leading MICE destinations.



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Key Responsibilities Operational Excellence

• Support the Director of Sales – UK in the implementation
of the MICE sales strategy in line with each hotel’s Business Plan.

• Prepare and supervise price quotations and negotiations for group enquiries
(10+ rooms), maximising total revenue across rooms, event space, F&B and
ancillary services.

• Deliver the approved MICE budget for the cluster, achieving targets for room
nights, room revenue, event room rental and associated F&B sales.

• Prepare weekly business reviews, and forecasts for the MICE segment,
providing detailed group revenue analysis by hotel and market origin.

• Work closely with the Director of Sales to define, monitor and adjust MICE
pricing strategies, sales conditions and need periods.

• Lead, coach and support the Group Events Sales team, providing guidance on
commercial decision-making and negotiations.

• Ensure accurate management of group business through MARS (CRM) and Cvent,
maintaining data integrity and correct system usage.

• Drive conversion through proactive client engagement and site inspections,
attending high-value inspections where required.

• Ensure seamless communication and handover of confirmed group files to hotel
operations, maintaining close collaboration with Conference & Banqueting
teams.



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What we’re looking for

• Strong commercial, analytical, and leadership skills

• Proven experience in MICE or group sales within a hotel environment

• Excellent negotiation, communication and stakeholder management skills

• Strong understanding of pricing, revenue management and forecasting

• Minimum 2 years’ experience in a management or leadership role



-----------------------------------


Because belonging to the great Meliá family is being VIP

At Meliá, our people are the heart of everything we do.
Whether you’re stepping into leadership or building on your expertise, you’ll
be part of a culture defined by respect, collaboration, and passion. From our
newest talents to the most seasoned leaders, we are all Very Inspiring People —
and that includes you.



-----------------------------------


Our Commitment to Diversity & Inclusion

We are proud to be an equal opportunity employer. We
celebrate diversity and strive to create an inclusive, accessible environment
for all. At Meliá, we believe our differences make us stronger and fuel
innovation. We are equally committed to sustainability, building a responsible
present and a better future.



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If you want to be a Very Inspiring Person, apply now and
start your journey with Meliá.

Follow us on: Instagram – LinkedIn – Twitter – Indeed – Glassdoor

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