Best known for global icon Hello Kitty, Sanrio has created and licensed over 400 characters including My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Cinnamoroll, Kuromi, Gudetama and Aggretsuko. Mr. Men Little Miss was acquired by Sanrio in 2011, launching its UK-based subsidiary. With a cast of 90+ characters, the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books in 17 languages and 28 countries. Mr. Men Little Miss is the number one selling children’s book in France and the number two selling Pre-School brand in the UK. Our EMEA business coordinates the development of licensing worldwide for Mister Men Little Miss, and throughout Europe, Russia, EMEA, India and Oceania for the Sanrio characters. Join our UK Licensing team, reporting into the Senior Licensing Director, and become the Mister Men Ready to take your first (or second!) step into the wonderfully whimsical world of licensing? We’re on the lookout for a bright, organized, and fun-loving Licensing Assistant to support our Mr Men team. If you’ve just graduated (or will soon), love all things Mr Men Little Miss, and can’t resist a cheerful challenge, read on! What you will do Licensee Liaison: Answer basic queries from licensees, distribute guidelines, and share updates with our partners. Research & Reporting: Gather market intel on trends, competitors, compile simple reports, and identify new opportunities for Mr Men Little Miss. Sales & Marketing Support:
Collaborate with marketing teams on promotional campaigns and product launches. Counterfeit Activity in the UK –
assist with monitoring and reporting counterfeit activity in the UK in key categories such as gifting and apparel. Calendar & Communications: Help manage diaries, schedule meetings, and chase up actions. General office admin and support
Process expense claims, and data-entry tasks with a smile. Event & Sample Support: Assist with tradeshows, and the shipping of product samples. What you will bring First or Second Role:This could be your first licensing position (or second post-university role). A degree in Business, Marketing, or a related field and experience working with children’s brands, licensors, or media companies would be preferable. Basic Licensing Knowledge:Any coursework or internships in marketing, brand management or entertainment licensing is a bonus! Organisational Wizardry:You love making lists, managing calendars, and keeping tabs on every little detail. Communication Superpowers:Clear and friendly writing for emails and simple reports, plus confidence on the phone or video call. Tech Savvy:Comfortable with Microsoft Office (especially Excel and PowerPoint) and quick to learn new internal systems. Team Player Spirit:You’re happy to jump in wherever needed—with positivity! What we offer Working for a fun and well-known brand with the Mister Men Little Miss characters. Flexible working arrangements, including working from home. 28 days of annual leave plus one additional day between Christmas and New Year. Private medical insurance as well as life insurance. Mentoring and career development. A simple reporting line. Team activities. Become part of an international and friendly team! So, if you have a passion for licensing and want to be part of shaping the future of a truly heritage brand we would love to hear from you! Send us your application via email to careers@sanriolicense.com. We look forward to hearing from you. Check out our websites at: https://mrmen.com and https://www.sanrio.eu Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Sanrio Europe by 2x Sign in to set job alerts for “Licensing Coordinator” roles.
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