We are seeking a dynamic and detail-oriented
Marketing Operations Principal
to join our
Customer Marketing team
.
Based in our
EMEA Headquarters in Richmond, Greater London
, this hybrid role is part of a global team spanning the Americas, EMEA, and APAC.
This role blends
marketing operations
and
event execution
, with a focus on optimizing systems, tools, and data to drive operational excellence while delivering high-impact customer experiences. The ideal candidate thrives in a fast-paced environment, is highly organized, and brings passion for both marketing technology and live experiences.
You'll play a key role in supporting business goals by delivering consistent, high-quality execution across marketing activities and events — always with customer experience top of mind. You are energized by creating memorable engagements, streamlining processes, leveraging data for decision-making, and collaborating across global teams.
This role will help accelerate pipeline growth, increase brand and product awareness, strengthen customer relationships, and improve marketing efficiency. The ideal candidate brings a well-rounded marketing background, with proven experience in marketing operations and event management, and a strong ability to use both qualitative and quantitative insights to drive continuous improvement.
You are confident in prioritizing your work, influencing stakeholders, and navigating a global, cross-functional environment. Strong project management and communication skills are essential.
Role And Responsibilities
In this role, the job holder will deliver high-impact events, optimize marketing operations for greater efficiency and scalability, enhance data quality and reporting, foster strong cross-functional collaboration, increase marketing ROI, and elevate the overall brand experience
Marketing Operations
Strategic Planning & Execution
* Support CMO leadership in defining and executing annual marketing strategy, OKRs, and growth priorities across regions and customer segments.
* Co-lead planning, leadership meetings, offsites, and business reviews to ensure alignment and accountability.
Marketing Systems
* Maintain and optimize marketing systems (e.g. CRM, analytics tools) to ensure seamless campaign delivery, lead flow, and event support.
* Facilitate targeted, data-driven campaigns in collaboration with demand generation and field marketing teams.
* Own QA processes to ensure accuracy, compliance, and brand consistency across all channels.
Data Management & Reporting
* Create and maintain dashboards to track campaign and event performance, lead conversion, and pipeline contribution.
* Deliver actionable insights to marketing and sales stakeholders to inform strategy and improve ROI.
Process Optimization & Enablement
* Identify and implement improvements in marketing workflows, documentation, and team enablement to drive operational efficiency.
Technology Evaluation & Compliance
* Evaluate and recommend new tools and platforms to enhance marketing effectiveness and scalability.
Cross-Functional Collaboration
* Partner with sales, product, creative, and external agencies to align marketing strategies with business objectives.
* Serve as a liaison between field marketing, demand generation, and operations teams to ensure cohesive execution and shared accountability.
Event Management
Strategic Event Planning & Execution
* Lead end-to-end planning and execution of virtual, in-person, and hybrid events including trade shows, conferences, webinars, and internal activations.
* Define event objectives, strategy, and KPIs in alignment with business goals and audience needs.
* Establish and manage project teams, timelines, and operating cadences to ensure flawless execution.
Audience Engagement & Experience Design
* Identify and target the right audience segments; own digital-led campaigns to drive registration and engagement (e.g., landing pages, emails, social posts).
* Collaborate with stakeholders to recommend content and design customer experiences that resonate and convert.
* Measure and report on customer engagement; optimize future events based on performance metrics and feedback.
Budget & Vendor Management
* Proactively manage event budgets, track expenses, and reconcile costs in a timely manner.
* Negotiate and execute industry event sponsorships with clear marketing objectives and desired outcomes.
* Cultivate relationships with host organizations, venues, caterers, AV teams, and other vendors to ensure high-quality delivery.
Onsite & Post-Event Execution
* Oversee onsite logistics including registration, signage, staffing, and technical setup.
* Analyze event performance, attendee engagement, and ROI; provide insights and recommendations for continuous improvement.
What's in it for you?
* This role offers an exciting opportunity to be part of an energetic, efficient and action-oriented team that strives for streamlined operations to create impactful, meaningful customer experiences that will help to drive real business results.
* We are culturally diverse and offer individuals with the right skillset, attitude and passion an opportunity to develop widely within our global organization.
Must Have Skills
* Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
* Minimum of 7 years of progressive marketing experience, ideally within global technology organizations.
* Proven expertise in event strategy and execution, with the ability to manage multiple complex projects simultaneously.
* Strong leadership and communication skills, with a collaborative mindset and experience working in cross-functional, matrixed environments.
* Self-starter with a track record of navigating ambiguity and thriving in fast-paced, dynamic settings.
* Proficient in Microsoft Office Suite, marketing automation platforms, and CRM systems.
* Fluent in English, both written and verbal.
* Exceptional project management and organizational skills.
* Strong interpersonal and collaboration abilities across teams and geographies.
* Demonstrated experience in budget management and vendor negotiations.
Nice To Have Skills
* Experience managing agency and vendor partners – comfortable briefing, setting clear expectations on deliverables and budget control
* Knowledge of sales methodologies (e.g. Miller Heiman) and digital marketing and automation tools like Salesforce and Pardot is preferred
* Familiarity with event platforms (e.g., Cvent, Splash etc).
* Experience with data visualization tools (e.g., Tableau, Power BI).
* Knowledge of GDPR and data privacy compliance in marketing.