Job Description
Blair West are supporting Flooring Superstore to find a CRM Manager. This role has been created to strengthen customer engagement and retention through data-led campaigns, while also maximising prospect marketing activity to drive new customer growth.
Reporting directly to the Head of Marketing, this is a key appointment within the marketing function.
The opportunity:
* Lead the development and delivery of CRM and direct marketing campaigns to maximise customer engagement and retention.
* Build and execute targeted campaigns across multiple channels, including email, SMS, and direct mail.
* Segment customer data to create personalised communications and improve campaign effectiveness.
* Manage direct marketing activity to prospect audiences, supporting customer acquisition.
* Oversee reporting and performance metrics to measure campaign impact and effectiveness.
* Collaborate with wider marketing and commercial teams to align messaging and strategies.
* Monitor and optimise campaign performance through testing and analytics.
* Contribute to the continuous improvement of the CRM and marketing processes.
You’ll be the ideal candidate for this position if you have:
1. Experience developing and delivering CRM and direct response marketing campaigns.
2. Strong working knowledge of data s...