Digital Marketing Specialist An exciting opportunity for a data-driven Digital Marketing Specialist to drive paid media growth across Google Ads and social media channels. Ideal for a performance-focused professional skilled in Pay Per Click / PPC, CRO, SEO, and data analytics. If youve also worked in the following roles, wed also like to hear from you: Digital Marketing Executive, PPC Executive, Paid Media Analyst, Growth Marketing Specialist, Performance Marketing Executive, Paid Search Executive SALARY: £30,000 to £35,000 per annum (depending on experience) Benefits LOCATION: Brentford, West London (100% Office Based) JOB TYPE: Full-Time, Permanent JOB OVERVIEW If you are passionate about digital growth, this role offers the chance to make a real impact. As a Digital Marketing Specialist, youll lead paid media campaigns that deliver measurable results for the companys mobility equipment brands. You will manage Google Ads, Meta Ads, and other social media campaigns, ensuring strong lead generation, ROI, and continuous optimisation. As a Digital Marketing Specialist, you will also collaborate on creative assets, landing page optimisation, and data analysis to support strategic decisions. The role is ideal for a Digital Marketing Specialist who thrives in a fast-paced environment, is confident using analytics tools, and enjoys taking ownership of growth strategies. If youre ready to be the game changer who redefines digital growth, wed love to hear from you. APPLY TODAY Ready to make your next career move? Apply Now for our Recruitment Team to review. DUTIES Your duties as the Digital Marketing Specialist include: Lead Paid Media Strategy: Plan, execute, and optimise high-performing campaigns across Google Ads, Meta, and other digital platforms Drive Growth: Build and scale campaigns to achieve significant increases in leads, conversions, and ROI Optimise Funnels: Develop full-funnel journeys from awareness to conversion that meet CPL and ROAS targets Create Impactful Content: Collaborate with creative teams to deliver engaging ad copy, visuals, and videos Use Data Insights: Analyse performance through GA4, Ads Manager, and analytics tools to inform decisions Boost CRO: Work with designers and developers to enhance landing pages and maximise conversions Manage Budgets: Control media spend effectively, scaling success while minimising waste Stay Ahead: Conduct competitor research and monitor market trends to identify new growth opportunities CANDIDATE REQUIREMENTS Proven experience of managing paid search and paid social campaigns across multiple platforms A background in growth marketing, lead generation, or performance marketing Experience with GA4, Tag Manager, Meta Pixel, Looker Studio, and tracking implementation Strong analytical mindset with the ability to interpret performance data and act on insights Excellent communication and collaboration skills to work effectively with creative and technical teams A proactive, test-and-learn attitude with the confidence to innovate and challenge convention Strong understanding of digital marketing metrics including CPL, CAC, and ROAS BENEFITS Opportunity to take ownership of paid media strategy within a growing organisation Freedom to test bold ideas and push creative boundaries Supportive and performance-driven environment where achievements are recognised HOW TO APPLY To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose. JOB REF: AWDO-P14048 Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in Brentford, West London. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online. AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency. AWD-IN-SPJ