Commercial Strategy Leader New Product Planning About Astellas: At Astellas we are making treatments that matter to people. We are tackling the toughest health challenges putting the patient at the heart of every move we make. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient‑centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. We have developed ground‑breaking, innovative medicines in immunology, oncology and urology. Our medicines are extending and saving the lives of cancer patients, making transplantation possible and improving the quality of life for those living with conditions where needs are often overlooked. We take a patient‑focused approach, that allows us to convert brilliant early science into treatments and solutions that directly improve and save patients' lives. From lab to clinic to patient, we focus on the most promising science, empower the best talent to pursue it, and develop life‑changing solutions alongside the best partners. The Opportunity: As the Commercial Strategy Lead Innovation Lab in Ophthalmology, and a key member of our Marketing & Communications team, you will play a vital role in shaping our brand and driving our mission forward. You will have the opportunity to contribute to innovative healthcare solutions that truly change lives. You will be part of an inclusive team that works to develop innovative therapies for patients. Hybrid Working: At Astellas, we recognise that our employees enjoy having a balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.
Key Activities for this role
* Develop and implement marketing strategies that resonate with our mission and values.
* Collaborate with cross‑functional teams to ensure alignment and effectiveness in communication.
* Engage with stakeholders to gather insights and feedback, enhancing our marketing efforts.
* Monitor market trends and adjust strategies to maintain our competitive edge.
* Support the creation of compelling content that communicates our vision and initiatives.
Qualifications
* Previous and significant experience in marketing or communications.
* Strong analytical skills to assess market trends and campaign performance.
* Excellent communication skills, both written and verbal.
* Ability to work collaboratively in a team‑oriented environment.
* Proficiency in digital marketing tools and platforms.
Preferred Experience
* Experience in the pharmaceutical or healthcare industry.
* Familiarity with patient‑centric marketing approaches.
* Knowledge of regulatory requirements in pharmaceutical marketing.
* Bachelor's degree in marketing, Communications, or equivalent experience.
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