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Performance Marketing Manager (Full-Time/Remote), Belfast
Client: Digital Smile Planning
Location: Belfast, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
27.06.2025
Expiry Date:
11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia.
Since 2017, Smile has been operating successfully with a globally distributed team.
The Role
Role Objectives
This performance marketer role requires proven experience in driving growth using paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for increasing revenue and sales for Smile’s dental cover products, reporting to the Head of Marketing, and working within the Retail and Corporate Dental Cover divisions. The role is full-time, requiring 40 hours per week, with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities
* Develop and execute paid search and social campaigns to acquire and retain customers.
* Create platform-specific ad creatives and optimize campaigns for ROI, click-through rates, and cost per acquisition.
* Collaborate with sales, design, content, and IT teams to align messaging and optimize the sales funnel.
* Manage budgets effectively across campaigns and channels.
* Implement A/B testing and develop hypotheses for continuous improvement.
* Generate regular performance reports with actionable insights.
* Explore new advertising platforms and opportunities for growth.
* Communicate campaign performance and insights to stakeholders.
Key Performance Indicators
* Growth in dental cover sales month-over-month.
* Positive ROI and customer lifetime value enhancement.
* Optimized customer acquisition costs.
Ideal Profile & Requirements
* Passion for excellence, evidenced by references.
* Extensive experience and success with paid advertising platforms, especially Google and Meta Ads.
* Analytical, strategic, creative, and growth-minded approach.
* Fluent in English, with high integrity.
What’s on Offer?
* 100% remote work with a stable full-time schedule.
* Work within a cohesive, experienced team in a company with a national presence in Australia.
* Contribute to a meaningful mission in healthcare.
* Collaborate with top-tier leadership including founders and executives from Australia, Canada, Silicon Valley, and India.
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