Marketing Director | Rhino Rank
Salary: £75,000 – £120,000 per annum (based on experience & previous results)
Location: Shrewsbury (Full-time, office-based)
The Opportunity
Rhino Rank is seeking an experienced Marketing Director to lead their core marketing strategy and drive significant business growth through innovative marketing channels. This is a pivotal role for a strategic marketing leader who thrives in an environment where investment in marketing, advertising, and growth is not just supported but actively encouraged.
As their Marketing Director, you will be responsible for shaping and executing comprehensive marketing strategies that leverage SEO, PPC, and Social Media to expand their brand presence and drive revenue growth. You'll have the unique opportunity to launch new products and services while building brand recognition and developing complementary brands to enhance the existing service portfolio.
This position offers the perfect blend of strategic leadership and hands-on execution, working with a business that has demonstrated consistent growth for seven years and is committed to continued expansion through strategic marketing investments.
Key Responsibilities
Strategic Marketing Leadership
1. Develop and implement comprehensive marketing strategies that align with business objectives and drive revenue growth
2. Lead the planning and execution of marketing campaigns across SEO, PPC, and Social Media channels
3. Create and manage annual marketing budgets with profit-and-loss projections and expenditure oversight
Brand Development and Product Launch
4. Spearhead the launch of new products, services and brands, managing all aspects from concept to market introduction
5. Develop strategies to improve brand recognition and maintain strong brand identity that resonates with target audiences
Team Management and Leadership
6. Manage and develop a small but dynamic marketing team, providing strategic direction and mentorship
7. Foster a collaborative environment that encourages creativity and innovation
Performance Analysis and Optimisation
8. Utilise data-driven insights to optimise marketing efforts and maximise ROI
9. Provide market research, forecasts, and consumer trend analysis to inform strategic decisions
Essential Requirements – Experience and Qualifications
10. Minimum 5-7 years of senior marketing experience with demonstrable success in strategic roles
11. Proven track record in launching new products and services with measurable results
12. Extensive experience in SEO, PPC, and Social Media marketing with strong performance outcomes
Skills and Competencies
13. Exceptional analytical abilities with experience in data analysis and market research
14. Strong leadership capabilities with experience managing and developing marketing teams
15. Excellent verbal, written, and presentation skills for stakeholder communication
16. Financial acumen including budget management and ROI analysis
17. Technical proficiency in marketing automation, CRM systems, and analytics platforms
18. Proficiency in AI technologies and understanding of AI's benefits in marketing applications
19. Demonstrated ability to leverage AI tools for campaign optimisation, customer insights, and marketing automation
Strategic Expertise
20. Deep understanding of brand development and recognition strategies
21. Experience in multi-brand management and brand portfolio development
22. Proven ability to develop and execute integrated marketing campaigns
23. Strong project management skills with ability to coordinate multiple initiatives simultaneously
What They Offer
Investment in Growth
24. Work with a business that actively invests in marketing, advertising, and growth initiatives
25. Access to significant internal resources plus flexibility to utilise external resources as needed
26. Opportunity to work with a company that has shown consistent growth for seven years
Leadership Opportunities
27. Lead strategic marketing initiatives that directly impact business success
28. Manage a dedicated marketing team with opportunities for team expansion
29. Collaborate with senior leadership on strategic business decisions
Professional Development
30. Competitive salary range reflecting the strategic importance of the role
31. Full-time, office-based position in Shrewsbury promoting collaboration and team cohesion
32. Opportunity to shape the marketing function within a growing, successful business
Application Process
To apply for this exciting Marketing Director position, please submit your CV outlining your relevant experience in strategic marketing leadership, product launches, and brand development. Please highlight specific examples of your success in SEO, PPC, and Social Media marketing, as well as your experience in team management and budget oversight.
We are looking for a candidate who shares our commitment to growth and innovation, and who is excited about the opportunity to lead marketing strategy in a business that values and invests in marketing excellence.