Job Title: Brand Demand Creation Insights Manager
Location: 100VE, London
ROLE PURPOSE
We are seeking a strategic and results-oriented Brand Demand Creation Insights Manager to lead the optimization of social-first brand activations, drive brand influence, and accelerate growth within the dynamic beauty & wellbeing social and Dcommerce landscape.
This role will be transformative in elevating brand performance and maximizing media ROI through data-driven insights and innovative strategies. You will be responsible for leading global initiatives, collaborating with cross-functional teams, and establishing best practices to ensure our social-first activations achieve exceptional results.
Key responsibilities include:
Global Social-First Activation Performance & Optimization:
* Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Other Say/Influencer Marketing (OS/IM) initiatives.
Content Excellence & Asset Testing:
* Elevate content quality through rigorous asset testing, identifying key beauty aesthetics that impact brand image.
Post-Campaign Analysis & Learning:
* Curate global learnings from post-campaign analysis to optimize impact on organic brand buzz and social engagement.
Insights Automation & AI Implementation:
* Develop and implement prescriptive AI-generated insights for continuous social-first activation performance optimization.
Media Mix & Content Strategy Optimization:
* Work with Growth Analytics to synthesize learnings, identify optimal media mix, and enhance content strategies for better ROI.
Brand-World Building & Influence Growth:
* Partner with Global CMI and Brand leads to build brand-world presence and grow influence in strategic social communities.
On-Retail Marketing Growth Drivers:
* Identify growth drivers within retail media strategies to enhance performance metrics in the Dcommerce ecosystem.
Best Practice Leadership & Collaboration:
* Lead a best practice sharing program across Business Units to maximize impact of social activation initiatives.
Skills and Experience Required
* Extensive experience in social media marketing, digital analytics, and e-commerce with proven results.
* Expertise in digital insights & analytics tools.
* Strong understanding of e-commerce platforms and retail marketing strategies.
* Experience with AI-driven insights and automation tools is a plus.
* Proven leadership in global initiatives and cross-functional collaboration.
* Strong grasp of brand equity measurement and media ROI analysis.
Desired Skills:
* Data analysis and interpretation skills.
* Strategic thinking and planning abilities.
* Media mix optimization expertise.
* Proficiency in AI tools for insights and automation.
* Excellent cross-departmental collaboration skills.
What We Offer
We are open to flexible working arrangements and committed to creating an inclusive, family-friendly workplace. We value diversity and provide reasonable adjustments during the application and interview process. For more information, visit our Equity, Diversity & Inclusion page.
Location Details
Initially based at 100 Victoria Embankment until early 2025, then moving to Kingston Campus post-lease expiry in 2027. We are consulting with staff regarding this transition.
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