This is an exciting opportunity to join a startup-style business unit within a global market-leading technology company. As part of Sage People, you’ll play a key role in shaping the future of our HR technology solutions, driving growth and innovation alongside a passionate, high-performing team. Operating as part of a newly formed leadership team, you’ll have the freedom to influence strategy, establish best-in-class marketing practices, and help build a dynamic, high-impact business with global reach and bold ambitions. About the Role As Director of Marketing for Sage People, you will lead and scale a world-class marketing function that drives brand growth, demand generation, and pipeline performance. Reporting into the Sage People leadership team, you will define and execute the go-to-market strategy, own the Ideal Customer Profile (ICP), and shape the overall positioning of Sage People in the market. This role requires a balance of strategic thinking and hands-on execution, with full accountability for marketing performance across brand awareness, pipeline creation, and ARR growth. Location: Hybrid – 3 days per week from our London, Newcastle, or Winnersh office Key Responsibilities Strategic Leadership; • Sit on the Sage People leadership team, contributing to the overall business strategy and direction. • Define, evolve, and refine the Ideal Customer Profile (ICP) and product positioning in collaboration with Product, Sales, and Customer Success teams. • Shape the future structure, vision, and technology capabilities of the marketing team to support growth. Team Management; • Lead and inspire a multi-disciplinary marketing team spanning Product Marketing, Digital Marketing, Field Marketing, Campaigns, Content, and Events. • Foster collaboration, accountability, and innovation across the team to deliver measurable outcomes. Growth & Demand Generation; • Own and execute the demand generation strategy across digital, performance, and field channels. • Drive pipeline creation and acceleration in partnership with the Sales and Business Development teams. • Develop high-impact, data-led campaigns that deliver tangible results in pipeline and ARR growth. Brand & Communications; • Elevate the Sage People brand through thought leadership, content marketing, and impactful storytelling. • Oversee messaging and positioning to ensure clarity, consistency, and market differentiation. • Champion a customer-centric approach to communication across all internal and external touchpoints. Budget & Performance Management; • Manage the marketing budget with fiscal discipline and alignment to the broader Sage governance model. • Track and report on key performance indicators including brand metrics, pipeline contribution, and revenue impact. Essential Skills & Experience; • Proven experience leading or closely partnering with teams across demand generation, product marketing, brand, and go-to-market execution. • Demonstrated success in driving pipeline growth and marketing performance within tech, SaaS, or B2B environments. • Strategic thinker with the ability to translate vision into actionable marketing plans. • Strong leadership presence and ability to influence across all levels of the organisation. • Excellent communication skills and comfort working in a fast-paced, high-growth setting. • Data-driven mindset with expertise in marketing analytics, performance tracking, and ROI measurement. Your benefits (Only Applicable for UK Based Roles) • Comprehensive health, dental and vision coverage • Work away scheme for up to 10 weeks a year • On-going training and professional development • Paid 5 days yearly to volunteer through our Sage Foundation • Flexible work patterns and hybrid working