Our client is a
global powerhouse in online gaming and sports betting
, home to some of the world's most recognised brands. With a footprint spanning multiple regulated markets, they deliver cutting-edge betting and gaming experiences to millions of players worldwide.
As they embark on their next phase of
ambitious international growth
, they are seeking a
visionary Chief Marketing Officer (CMO)
to join their executive leadership team and redefine what marketing leadership means in this fast-moving industry.
Why This Role?
This isn't just another CMO position—it's a chance to
lead the global marketing vision
for a world-class operator, driving innovation, customer engagement, and competitive edge across diverse markets. You'll have the autonomy, resources, and executive backing to make bold moves and leave a lasting legacy.
Key Responsibilities
Strategic Leadership
* Define and execute a
global marketing strategy
positioning the brand as a market leader across regulated markets.
* Evolve brand architecture to resonate with diverse audiences and regulatory landscapes.
* Drive
innovation in creativity, technology, and customer engagement
to stay ahead of competitors.
Brand & Campaign Excellence
* Oversee
integrated brand and performance campaigns
that fuel acquisition, awareness, and loyalty.
* Ensure campaigns are powered by
customer insights, behavioural data, and market intelligence
.
* Balance
brand consistency
with
local market adaptation
for maximum effectiveness.
Customer Acquisition & Retention
* Lead
data-driven acquisition strategies
across digital, affiliate, media, and sponsorship channels.
* Build lifecycle strategies to
deepen engagement, cross-sell opportunities, and retention
.
* Oversee tailored
CRM and loyalty initiatives
that maximise lifetime value.
Team Leadership & Development
* Build and inspire
world-class teams
across Brand, Performance Marketing, Digital, CRM, VIP, Sponsorship, and Affiliate channels.
* Instil a culture of
innovation, accountability, and high performance
.
* Implement
scalable processes, systems, and governance frameworks
for sustainable growth.
Data, Analytics & Technology
* Champion a
data-first mindset
, using advanced analytics to drive decision-making.
* Harness Martech, automation, and AI to deliver
personalisation and ROI at scale
.
Executive Leadership
* Operate as a
strategic partner to the CEO and C-suite
, contributing to company-wide growth.
* Collaborate across
Product, Technology, Trading, and Operations
to ensure marketing drives wider organisational goals.
* Act as a
brand ambassador
, shaping culture internally and reputation externally.
What We're Looking For
* Proven success as a
CMO or senior marketing leader
in iGaming, Sports Betting, or related high-growth digital entertainment sectors.
* Track record of delivering measurable
growth in acquisition, engagement, and retention
across regulated markets.
* Expertise in
digital performance marketing, brand strategy, CRM, and lifecycle marketing
.
* Strong
commercial acumen
, with a
data-driven and analytical mindset
.
* Inspirational leader experienced in building
large, cross-functional, and global teams
.
* Ability to thrive in
regulated industries
while pushing creativity and innovation.
* Exceptional communication and influence at
board and stakeholder level
.
* A
global mindset
, fuelled by passion for sports, gaming, and digital innovation.
What's On Offer
* Executive Influence
– Join the C-suite of a global leader and shape its growth trajectory.
* Global Impact
– Lead marketing that reaches and excites millions of players worldwide.
* Autonomy & Scale
– Drive transformation with the resources and freedom to innovate.
* Rewarding Package
– Competitive base salary, performance bonuses, and long-term incentives.
* Culture & Momentum
– Join a fast-paced, collaborative environment during a period of significant expansion.
Ready to Lead?
If you are a
strategic, innovative, and data-driven marketing leader
ready to set the global marketing agenda for one of the most dynamic industries in the world, we would love to hear from you.