* Collaborate with comms colleagues across Press, External Affairs, Visits, Video and Design teams, to deliver creative campaigns that cut-through and are optimised for a range of channels and audiences.
* Understand the policy, operational, cross-government and external operating environment. Become a subject matter expert, representing our key audience needs and ensuring they are factored into decision making.
* Develop bold and innovative paid or no-cost strategies and creative campaign content, which maximise reach, trust, relevance and impact.
* Use audience insight and performance data to inform decisions and shape content that is integrated with policy and operational delivery.
* Monitor and evaluate campaign performance and present findings to a range of stakeholders.
* Manage the development of creative content across owned or paid campaigns. Be able to translate insights and complex subject matter into clear, accessible and engaging communications.
* Manage external agencies and collaborate with in-house colleagues to generate distinct, multi-platform campaigns in response to campaign briefs or aligned to policy announcements.
* Deliver campaign messages through trusted voices. Contribute to our case-study programme to identify leads across different campaign themes and work with internal and external influencers, putting real voices at the heart of our campaigns.
* Confidently work with agencies and suppliers to ensure that services are cost-effective and represent good value for the taxpayer.
* Seek out opportunities for innovation and improvement.
Person specification
Experience Criteria for the Role
Candidates for this role must be able to demonstrate that they can meet the following essential criteria:
* A track record of delivering impactful paid or no-cost creative social or multi-channel marketing campaigns.
* Experience using audience insight and performance data to inform decisions, shape content and evaluate the impact of campaigns.
* A proven ability to manage multiple projects, allocating time effectively and communicating progress throughout.
* Experience working collaboratively across comms disciplines on a range of creative projects.
* Excellent written English, including accurate spelling, grammar and punctuation.
We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.
Click Apply for more details and benefits of working for DWP.
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