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Regional retail area manager –

Liverpool (Merseyside)
POP MART
Retail area manager
£40,000 - £60,000 a year
Posted: 1 October
Offer description

Industry:
Designer toys and collectible pieces

Location:
Liverpool

Job type:
Full time Permanent

Working Hours:
40 hours per week

About POP MART

POP MART HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world's first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

* Contribute to a fast-growing European business that combines retail, art, and creative storytelling
* Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
* Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

Benefits

POP MART offers our employees:

* Monthly appreciation gifts featuring our latest POP MART designs
* A structured bonus scheme linked to company and individual performance
* Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
* Training and development programmes that build both professional skills and creative thinking
* Regular team events that bring our people together to share ideas and celebrate our work

The Role and Candidate

The
Retail Area Manager
will be responsible for overseeing all North UK and Ireland POP MART stores, ensuring seamless daily operations, sales performance, and exceptional customer experience. This is a
store-based role
, requiring a hands-on approach to store management while also supporting broader retail operations in North UK and Ireland.

Responsibilities

* You are setting a 21st century retail culture, creating a safe space of joy and respect for your teams across the North of the UK and Ireland.
* Oversee daily store operations of all existing and upcoming new store locations in the North UK and Ireland market, ensuring efficiency, service quality, and operational excellence, partnering with key functions such as the Retail Operations Supervisor.
* Monitor sales performance, analyse trends, and implement strategies to optimize revenue and profitability
* Support store teams in executing merchandising plans, product launches, and marketing campaigns
* Ensure compliance with operational policies, company SOPs, and local retail regulations
* Conduct regular store audits to assess performance, service quality, and operational efficiency
* Act as a key point of contact for retail challenges and opportunities, ensuring smooth communication across teams
* Assist in recruiting, onboarding, and training store-level staff, ensuring alignment with POP MART's service standards
* Manage inventory flow and stock levels, ensuring optimal product availability
* Lead and support future Northern UK & Ireland store openings, providing operational guidance and best practices
* Work closely with internal teams (Marketing, HR, Supply chain) to enhance store operations

Required Qualifications

* 5+ years of experience in retail operations, preferably in a flagship or high-traffic retail environment
* Proven experience in store operations, sales performance management, and customer experience enhancement
* Ability to analyse sales data and implement strategic improvements
* Hands-on approach with strong problem-solving and operational execution skills
* Experience in recruiting, onboarding, and training retail staff
* Demonstrated experience in handling employee relations matters, including conflict resolution, disciplinary processes, grievance management, and performance issues
* Strong understanding of visual merchandising, inventory control to include managing and conducting quarterly store stocktakes, and retail compliance
* Excellent communication and teamwork skills, with the ability to work cross-functionally
* Proficiency in Microsoft Excel, PowerPoint, and retail analytics tools
* Be able to commute to our Liverpool office.

Desirable but Not Essential

* Experience in licensed merchandise, designer product VM, or collectible toys
* Familiarity with the UK & Ireland retail market
* Understanding of designer toy and collectible trends, particularly in the art toy market
* Proficiency in Mandarin or Chinese is a plus but not required

If you are excited to be part of POP MART's journey and believe you have the skills and passion to contribute, click
Apply Now
and send us your CV.

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