Digital Marketing Analyst – Sales & Marketing Team
Location: Head Office, St Ives, Cornwall.
Salary: Competitive.
Contract: Full time, permanent.
Tempest Photography is the UK’s leading photography company within the education sector. With decades of experience and a trusted reputation, we deliver high-quality photography services to schools and academic institutions across the country.
As we continue to innovate and grow, we are expanding our Sales & Marketing team with the appointment of a Digital Marketing Analyst—a pivotal new role focused on transforming data into strategic insights that will guide marketing effectiveness and business growth.
About the role
This is a data-led role designed to support the Sales & Marketing Manager by providing timely, actionable insights into marketing performance, customer behaviour, and digital trends. You will work across multiple data sources and tools, helping shape the strategy and performance of digital marketing campaigns and customer engagement initiatives.
Key Responsibilities
• Build and maintain real-time dashboards to track KPIs and campaign results
• Extract and analyse data from CRM platforms, website analytics, and marketing tools
• Evaluate marketing campaign performance, including ROI, conversion rates, and customer acquisition metrics
• Identify opportunities to improve campaign targeting, segmentation, and channel effectiveness
• Develop a comprehensive understanding of customer journeys, behaviours, and lifetime value
• Present findings and recommendations to support decision-making across marketing and leadership teams
• Lead on ad-hoc data and analytics projects to support evolving marketing needs
• Support experimentation and testing strategies (A/B testing, multivariate, etc.)
What we need from you
Essential Skills & Experience
• Proven experience using analytics to drive marketing or business decisions
• Strong data analysis and interpretation skills
• Proficiency in Power BI and Google Analytics (GA4)
• Comfortable working with home-grown or bespoke software tools
• Excellent project management and task prioritisation skills
• Self-motivated, curious, and highly detail-oriented
• Good understanding of multi-channel marketing and customer funnel metrics
Desirable Skills & Experience
• Experience in a digital analytics, eCommerce, or marketing optimisation role
• Familiarity with the UK education sector and school-based consumer behaviours
• Previous exposure to cross-functional teams in technical and creative environments
What we offer
• Competitive salary based on experience
• 26 days holiday
• A collaborative and innovation-focused team culture
• The opportunity to make a direct impact in a nationally recognised organisation