MARKETING MANAGER
LEEDS - HYBRID
UP TO £55,000 + CAREER PROGRESSION + BENEFITS
THE OPPORTUNITY:
A dynamic and growing organisation based in central London is seeking a proactive and experienced Marketing Manager to lead and execute comprehensive marketing strategies. This role offers a unique opportunity to drive brand awareness, lead generation, and customer acquisition across various channels.
KEY RESPONSIBILITIES:
Strategy Development: Create and implement B2B marketing strategies aimed at driving lead generation, increasing brand awareness, and generating revenue.
Campaign Management: Design and execute multi-channel marketing campaigns (digital, content marketing, events, etc.) that target key segments in the B2B space.
Content Creation: Oversee the development of high-quality content tailored to B2B audiences, such as white papers, case studies, blogs, and webinars.
Digital Marketing: Manage and optimise SEO strategies, oversee PPC campaigns, and utilise marketing automation tools to enhance lead nurturing and CRM integrations.
Performance Analysis: Track and report on marketing KPIs, providing actionable insights to improve campaign effectiveness and ROI.
Collaboration: Work closely with sales, product development, and event delivery teams to ensure cohesive marketing efforts and alignment with business goals.
THE IDEAL CANDIDATE:
Proven experience in B2B marketing, ideally in a commercial setting.
Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot).
Experience in developing and executing digital and traditional marketing campaigns.
Excellent communication and leadership skills, with the ability to work cross-functionally with sales, product, and executive teams.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with marketing automation platforms and CRM systems ?
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