Job Title: Marketing Manager
Location: Colwyn Bay
Hours of Work: 35 hours per week
Line Manager: Commercial Director
What You’ll Do
* Establish and lead a new marketing and fundraising function
* Develop and deliver the annual marketing and fundraising plan to grow guest numbers, increase revenue
* Apply data and insights to track performance, improve ROI, and maximise the impact of all marketing and fundraising activities
* Provide monthly and quarterly performance reports for the leadership team and Board Marketing
* Deliver creative campaigns across digital and print to increase visits and income
* Plan and deliver engaging onsite events with colleagues to drive awareness, footfall, and donations
* Manage digital channels – website, SEO, social media, email, and paid ads – producing and scheduling content directly
* Create engaging materials (maps, guides, signage, video, imagery) that connect guests.
* Collaborate with Guest Services teams to promote events
* Act as brand guardian, ensuring consistent tone and identity
* Build strong PR, tourism, and community partnerships to expand reach and attract new audiences
* Manage marketing budgets and external suppliers (digital, PR, print).
Guest Experience and Compliance
* Support excellent guest service across all marketing and fundraising activity
* Advise on escalated guest complaints where appropriate
* Deliver all activities within budgets, ethical fundraising codes and policies (H&S, Security, Finance, People, GDPR and Volunteering)
* A willingness to work occasional evenings or weekends (to attend network meetings or deliver fundraising events), and to cover Weekend Duty Management duties on a management rota when required.
What You’ll Bring: Qualifications
* Marketing or business-related degree or equivalent experience
* Professional qualification in marketing (CIM) - desirable
* Full UK driving licence
* Ability to plan and deliver creative marketing campaigns to successfully deliver revenue targets and conservation messages
* Skilled with digital tools: CMS, SEO, social media, email, and advertising platforms
* Strong copywriting and editing across digital and print channels
* Confident with budgets, data, and reporting to evidence results
* Highly organised, deadline-driven, and able to manage multiple projects
* Experienced in managing suppliers (inc PR, printers, distributors)
* Strong relationship-building with guests, supporters, colleagues, volunteers, and partners Knowledge
* Marketing campaigns, content and audience engagement
* Key metrics - CTR, CPC, CPA, ROAS
* Fundraising essentials - grants, giving, legacies and corporates
* GDPR, ethical fundraising, and brand management
* Local tourism networks and partnerships Experience
* Proven track record in marketing or fundraising to deliver revenue growth
* Experience securing income through grants, corporate partnerships and individual giving campaigns
* Experience of creating engaging content for print and digital channels
* Background in managing budgets and working with agencies/suppliers
* Experience leading a small team
* Flexibility to work some unsocial hours to deliver fundraising activities
* Evidence of working collaboratively across teams or departments
* Enthusiasm for inspiring guest support Key behaviours (competencies) for the role
* Leading and deciding
* Creating and conceptualising
* Analysing and Interpreting.
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