Work for a charity as a Head of Digital Fundraising / Head of Retention (permanent, £55,000 - £65,000 per annum, London & hybrid, 5 days per week)
Membership/Fellowship income is the organisation's largest and most stable revenue stream. This role is the financial steward of that income, ensuring it is protected, grown, and strategically managed. Responsibilities include forecasting, scenario modelling, Gift Aid optimisation, and cost-to-serve analysis, playing a central role in the organisation's financial resilience and long-term mission.
The ideal candidate will have a sharp commercial mindset, strong budget and forecasting management skills, and the ability to translate financial insights into action. They will be accountable for income targets and lead the organisation's retention strategy with a clear return-on-investment focus.
Data drives their strategy. This role leads the strategic use of Salesforce and other platforms to ensure decisions are backed by member insights, including segmentation, sentiment tracking, lifetime value, and churn analysis. The Head of Retention and Services must be fluent in data and capable of turning it into actionable strategies.
What we look for
* Examples of data-led decision-making that improved retention or income.
* Experience leading CRM strategy and system development.
* Confidence in presenting data insights to senior stakeholders.
* Strong commercial acumen and attention to detail.
* Proven success in hitting or exceeding income targets in a membership or donor-based setting through subscriptions.
* Experience working with Gift Aid and recurring payments.
* Confidence in using financial data to inform retention and service decisions.
What we offer
* Permanent position.
* £55,000 - £65,000 per annum.
* Based in Central London.
* Hybrid working arrangement.
* 37.5 hours per week.
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