We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events—including trade shows, conferences, webinars, digital events, and micro–content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders’ software, AI, and digital solutions.
Key Responsibilities
* Event Research & Strategy
o Identify high-value IT, AI, software, and digital marketing events across US, UK, Singapore, and India.
o Analyze event relevance, audience profiles, and potential ROI to shortlist the right engagements.
o Maintain an annual event calendar aligned with organizational business objectives.
* Event Planning & Execution
o Manage end-to-end planning for both in-person and virtual events—booth setup, collateral, tech requirements, staffing, and vendor coordination.
o Execute 360° event marketing cycles, including pre-event promotions, on-site execution, and post-event lead management.
o Collaborate with design, content, and sales teams to ensure impactful event presence.
* Email & Digital Campaigns
o Craft effective email marketing sequences for event invitations, follow-ups, and nurture journeys.
o Utilize marketing automation platforms to segment audiences and drive engagement.
o Manage micro-events like webinars, digital roundtables, and content-led sessions (podcasts, case studies, demos).
* Lead Generation & Nurture
o Drive qualified lead flow through event participation.
o Ensure timely follow-up on event leads through coordinated email nurture campaigns.
o Share weekly/monthly reports on lead quality, conversions, and funnel performance.
* Brand Experience
o Ensure consistency in brand messaging and visual identity across all event touchpoints.
o Leverage event assets for broader brand visibility, including digital content repurposing.
* Networking & Relationship Building
o Represent Web Spiders professionally at global events.
o Build relationships with prospects, partners, organizers, and industry leaders.
* Performance Measurement & Reporting
o Track KPIs including footfall, engagement, lead count, conversion rate, and ROI.
o Provide data-driven insights to optimize future event selection and campaign performance.
* Budget Planning & Compliance
o Plan event budgets, negotiate vendor contracts, and optimize spending.
o Ensure compliance with financial guidelines and accurate documentation.
* Post-Event Activities
o Conduct debrief meetings, feedback collection, and internal reporting.
o Manage post-event content, recordings, and follow-up communications.
Qualifications & Skills
* Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
* 2–5 years of experience in B2B event planning, event marketing, or international event management.
* Strong understanding of IT/software industry events and global tech ecosystems.
* Hands‑on experience with email marketing, CRM tools, and marketing automation platforms.
* Excellent communication, interpersonal, and negotiation skills.
* Strong organizational and project management abilities with attention to detail.
* Data‑driven mindset with the ability to analyze event performance metrics.
* Exposure to global events (US, UK, Singapore) preferred.
Seniority Level
* Mid-Senior level
Employment Type
* Contract
Job Function
* Management and Manufacturing
Industries
* IT Services and IT Consulting
Southampton, England, United Kingdom
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