Head of Marketing - Telecoms Company Description For 35 years, we have been helping companies grow. It is a path that we know well. When Radius started its business in 1990, it was running a successful fuel SME in the North West of England. Today, we are a global business services company operating in 19 countries on five continents. Our mission is to help businesses of all sizes adapt to market changes and take advantage of the opportunities that come with them. We differentiate ourselves by our ability to provide SMBs with fleet and connectivity products and services in a single solution, as well as customized solutions for enterprise-level businesses. Job Description Location: Crewe, Cheshire Contract: Permanent, Full Time About the role Radius sees significant growth opportunities in our Communications & Technology Business. The Head of Marketing will play a critical role in ensuring the execution of successful marketing programmes across the division, spanning inbound, outbound and divisional referral channels. Playing a vital role as we transition from a Mobile/ Telco Provider to a Technology Business. Key Responsibilities Marketing Strategy and Planning
• Develop and execute a comprehensive marketing strategy, aligned with the overall business objectives and growth targets.
• Drive the cross sell and upsell across our existing customer base.
• Identify opportunities to drive lead generation, increase market share, and strengthen the Radius brand.
• Collaborate with the Commercial & Product Director, and leadership teams, to align marketing plans with priorities and sales objectives. Lead Generation and Campaign Execution
• Deliver high-quality leads through multi-channel marketing campaigns, including inbound and outbound activities, as well as divisional referral programs.
• Design and execute specific campaigns tailored to the needs of local markets while maintaining alignment with the overall brand strategy.
• Utilise performance data to optimise campaign effectiveness and return on investment (ROI). Team Leadership and Development
• Build, manage, and inspire a high-performing marketing team, ensuring each country has adequate resources to support local initiatives.
• Provide ongoing coaching and development opportunities to team members, fostering a culture of excellence and collaboration. Customer Experience and Retention
• Work with sales and customer support teams to deliver a consistent experience for customers.
• Manage in life communications to deliver the best customer experience and increase product penetration
• Develop and implement customer retention strategies, ensuring high levels of satisfaction and product adoption. Cross-Functional Collaboration
• Collaborate with Marketing teams to ensure effective communication of product features, updates, and benefits to the market.
• Partner with sales and regional leaders to ensure marketing efforts directly support sales pipelines and revenue goals. Data-Driven Decision-Making
• Monitor and analyse marketing performance metrics, providing regular updates to stakeholders on campaign effectiveness and overall progress.
• Use insights from market and customer data to refine strategies and prioritise initiatives that deliver measurable results. Brand and Messaging Consistency
• Ensure consistent messaging and brand representation across all marketing channels and touchpoints.
• Act as a brand ambassador, ensuring alignment with global standards while adapting to local cultural and market nuances. Market Research and Competitor Analysis
• Stay informed of market trends, customer needs, and competitor activities.
• Use insights to identify new opportunities and refine marketing strategies to maintain a competitive edge. Budget Management
• Oversee the marketing budget, ensuring resources are allocated effectively and within financial parameters.
• Track and report on budget utilisation, demonstrating accountability and financial stewardship. Qualifications
• Proven experience operating at Head of Marketing / Divisional Marketing Lead level within a Telecoms/ Cloud or IT business.
• Track record of building and scaling marketing capability in growth-led environments, ideally within telecoms, technology, fleet, SaaS, or adjacent services.
• Comfortable operating in a matrixed structure, balancing global brand standards with strong local market execution.
• Demonstrable ownership of end-to-end demand generation, spanning inbound, outbound and referral-led channels.
• Strong evidence of marketing-to-revenue impact: pipeline creation, lead quality, conversion rates and ROI.
• Experience partnering tightly with Sales to shape pipeline, influence deal velocity and improve win rates.
• Ability to translate central strategy into market-specific plays without diluting brand or commercial focus.
• Comfortable managing agency partners and internal teams to deliver at pace. Additional Information What we offer:
• Competitive salary with a generous and realistic commission structure and bonus potential.
• Collaborative working - Monday to Friday, 8:30 am - 5:00 pm.
• Learning Hub & career development including cross departmental moves to support your career growth.
• 25 days of annual leave plus bank-holidays.
• Employee assistance programs, and more.
• A friendly culture that reflects our proposition to customers.
• A fast-growing organization that defines itself as agile and innovative.
• A drive for continuous improvement, which will give you the opportunity to support from day one.
• A commitment to building a work environment that values inclusivity, innovation, agility and grit. And, of course, competitive pay, a potential bonus, and a good range of basic benefits Still Curious? If you feel we are a good match for each other, you can apply online now If you'd like to understand more about the role or life at Radius before applying, then please contact our talent team via Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.